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Teens Only Spend 11.5 Hours Online Per Week

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Who knew? A study by OTX finds that on average teens (aged 13-17) spend 11.5 hours online a week (yep, not a day . . . no comment on how many hours I spend online a day. . . .). Nearly a quarter of teens spend over 15 hours online per week, while 45% spent eight hours or less online.

The study also looked at what teens did online. 58% have made a purchase online (though it doesn’t say whether the study made it clear that iTunes counts ;) ):

On average teens who make purchases online are spending $46 per month, and 26% of teens are spending $50 or more. Clothes and music [only 41%? Again, iTunes counts, folks!] are the two most popular online purchases, followed by books, electronics and DVDs. . . .

Teens with their primary computer in their bedrooms are more likely to be heavy internet users (15+ hours per week) and spend money online.

Hm…. I wonder why….

My favorite part of the study was the series of “Would you rather” questions. According to OTX, more teenagers would rather:

  • Have a lot of “real friends” (91%) versus a lot of “online friends”
  • Date someone they know from school (87%) someone they met on the Internet
  • Shop in a store (82%) versus online
  • Watch a full length program on TV (81%) versus online
  • Give up television (74%) versus the Internet for a week
  • Get information from the Internet (71%) versus traditional media like TV, magazines, or newspapers
  • Give up cell phone texting (71%) versus Internet access (apparently not cell phone Internet access, though this isn’t totally clear)
  • Get their locker vandalized (63%) versus theirpersonal homepage or profile
  • Be limited to a TV antenna for watching TV (63%) versus a dial-up Internet connection
  • IM their friend (54%) versus Calling them

The study also corroborated previous findings on simultaneous media consumption.

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Teens Only Spend 11.5 Hours Online Per Week
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About Jordan McCollum
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. WebProNews Writer
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