Teens Don’t Use Yahoo!

    October 10, 2005

Jeffrey McManus posted some notes from a session about “What Teens Want” at the Web 2.0 conference. Much of it isn’t terribly surprising …

Won’t pay for music (use BitTorrent), don’t trust single news sources, use the Internet to research purchases, etc.

But then I got to the last point, which hits pretty close to home:

None of them use Yahoo for much of anything (not for IM, not for search, not for shopping, not for mail) except as a sort of second-chance search when Google didn’t give them what they wanted. They hate the Yahoo home page because it’s busy and weighed down with ads, no surprise there.

If so, this should be a wake-up call for someone

I’m sure we’ve got tons of our own research on this at work. But I haven’t seen any of it (yet?).

See Also: Teen Panel at Web2 and Web 2.0: Conversation with Five Teenagers

Jeremy Zawodny is the author of the popular Jeremy Zawodny’s blog. Jeremy is part of the Yahoo search team and frequently posts in the Yahoo! Search blog as well.

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