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Do You Experience Facebook Fatigue?

Teenagers Experience Facebook Fatigue, So Facebook Must Be "Going Away"

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Facebook may be in big trouble. Mashable is pointing to a study from Roiworld that surveyed 600 teenagers, and found that while 80% of them are spending two hours per day online (on average), they are also showing signs of Facebook fatigue. According to this survey, one in five who have a Facebook account are either using it less or no longer visit it at all.

Is Facebook fatigue a threat to Facebook’s future? Share your thoughts.

You may recall that Facebook COO Sheryl Sandberg gave a speech at the Nielsen Consumer 360 conference recently indicating that email is "probably going away". The reason for this that she gave is, "In consumer technology, if you want to know what people like us will do tomorrow, you look at what teenagers are doing today, and the latest figures say that only 11% of teenagers email daily. So email (I can’t imagine life without it) is probably going away. So what do teenagers do? They SMS and increasingly they use social networking."

If the aforementioned survey is indicative of the bigger picture, than Facebook Fatigue is what many of us will experience tomorrow. Uh oh…

Some other interesting stats from the survey:

- 16% are leaving because their parents are there

- 14% leaving because there are "too many adults/older people" there

- 13% concerned about privacy

Ok, let’s get to reality now. Facebook is not in any immediate trouble. It’s growing like a very stubborn weed. That may not last forever, but even if teenagers stop using it, it has become so ingrained in society at this point it may be around for quite some time anyway.

Other noteworthy stats from the survey:

- Facebook still the most popular social network among teens
- 78% have created a profile
- 69% still use it

Even with all of the recent privacy uproar, Facebook managed to keep growing. Then there’s the fact that all surveys should be taken with ample grains of salt, and are almost never truly indicative of the entire picture.

That’s not to say that there is nothing to the survey, because frankly, I think many of us have felt some amount of Facebook fatigue, and it’s up to Facebook to keep itself interesting and relevant. However, that is exactly what the company has been trying to do, as it has expanded across the web via the open graph, and places more emphasis on Facebook credits (very related to gaming, not to mention huge e-commerce implications).

Yet more noteworthy stats from the survey:

- A third of the teens who play games on Facebook spend at least 50% of their time on Facebook playing them

- 75% claim to play games on the web

Like email, Facebook isn’t going anywhere anytime soon. Email is doing just fine and so is Facebook for the foreseeable future. Though email has proven a lot more than Facebook has so far.

On a related note, Gartner is saying that wireless email users will reach a billion by the end of 2014. "People increasingly want to use mobile devices for collaboration to share content, information, and experiences with their communities," sayd Monica Basso, research vice president at Gartner. "Social paradigms are converging with e-mail, instant messaging, voice over Internet Protocol (VoIP) and presence, creating new collaboration styles"

Wow, could there be room for both Facebook and email? What a concept.

Do you experience Facebook fatigue? Let us know.

Do You Experience Facebook Fatigue?


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  • http://www.websitetemplates.bz Website Templates.bz

    Well, I wouldn’t make such harsch conclusions.
    I think fb will have a long life. Well, it’s quite possible that teens now rearer visit it.
    but it also depends on what season there was an experiment, becase sometimes teens may have finals, vocation or volunteeer horse so they dont’ have time_

    But anyways, let all be GLAD if teens spend less time online!))))

    • Chris Crum

      I think Facebook will be around for a while.

    • Guest

      I agree, I think Facebook will be around for a while too. yes, it’s got quite a few haters – but with over 400 million registered users it’s just a drop in the ocean – You can’t please all 400 million people at the same time, so Facebook isn’t doing bad.

      Facebook are a clever bunch and if you look at the history of all the features it’s gradually added over the years you’ll see that they are continually bringing out ‘sticky’ features which allows it’s users to engage with real friends (Not just randoms met online – re: MySpace, Friendster etc)

      If they keep on track and don’t get complacent then I think it’ll be around for some time especially with Open Graph and being more and more integrated with the rest of the web.

      • Guest

        “registered users” vs actual users is a whole ‘nother ball game. :)

        • Guest

          yes that’s true, but even actual users you a probably talking a rather larger number.

      • Rachael

        I use Facebook because it does let me connect with real friends easily and quickly and does provide some amount of privacy so I feel comfortable posting photos of my child where only approved friends can look at them. There are a lot of great things about Facebook and there is no reason to be a hater. I don’t live my life around it, but it is a decent free service that improves my personal life.

        To people that say updating Facebook every day is a terrible chore – unless you are on Facebook for business reasons – get a back bone, get a life and get some real friends. My Facebook friends certainly don’t expect me to update my profile even weekly. The only reason checking into Facebook regularly will take a lot of time is if you post a lot, send a lot of messages or play lots of games. With the news feed, I can pretty much catch up on everyone and everything in 15 minutes. If you are spending all day on Facebook for business reasons you should appreciate it as a free marketing tool and I would hope that your time is improving your business or you would choose to spend less time using Facebook for marketing.

  • Guest

    And to think that Lady Gaga could destroy that FB empire in 24 hours if she wanted to with her own social network. Man, she has a following.

    • Chris Crum

      Ha. I don’t know if she’s a threat to Facebook, but she could probably build a pretty successful network.

  • Guest

    Facebook is insecure, shares WAY too much personal information and simply needs to go away. I refuse to answer e-mails or visit sites that require you to go thru facebook. all the stinking popup icons to popping up ALL over the place to like or dislike this article. Who cares? Obviously people who don’t care their personal information is being shared with the world.

    • Guest

      Any site that forces me to sign in or up with them via facebook gets a quick back button. There is no way I wish to have every single move I make on the internet “monitored”… I have nothing to hide, but geeeezus, talk about big brother.

  • Guest

    “Wow, could there be room for both Facebook and email? What a concept.”

    LOL… I was just thinking the same thing, after your article from just a few days ago!

  • http://www.realestatepuntacana.com Milos Korac

    Privacy need tuning, specially if adding new friends just for games on facebook.
    Otherwise, facebook is a great tool to keep up with old friends, distant family members.
    It will go commercial one day, when there will be option to pay for disabling ads.
    You must understand that there must be a social tool on net.

    A goog idea is to add “Kids Facebook” for minors, as my nephew age of 9 has an account.

  • Lady Gaga

    don’t patronize your self, Lady Gaga is so American product. Facebook is so international.

  • 504Man

    It’s important to keep in mind the study surveyed 600 TEENAGERS. This is by no means facebook‘s main demographic audience, which is composed of the 18-34 age group. I myself have two teenagers at home who say they don’t use facebook much (and instead spend much time on MySpace) because facebook is “mostly older” people (like me). I would suspect most fb users in its main audiences are not experiencing the so-called ‘fatigue’.

  • Guest

    I spend at least 2 hours a week keeping up with Facebook obligations. Yes, they’re obligations. Having a Facebook account is the equivalent of having a non-paying part-time job. I could be no more fatigued. I would have long-ago deleted my account, but I have many business contacts who have “friended” me. At this point, I try to only access Facebook when I have a legitimate business issue to deal with. Otherwise, it’s a horrible waste of time and a pariah on society. Failed marriages, lost productivity time, compromised privacy…is all that worth it to keep in touch with some idiot you attended kindergarten with?

    I tell everyone I know without a Facebook profile just how lucky I consider them.

  • http://www.razmatazed.com Jessica Hartman

    Isn’t it time to find a new subject to write about? Yes agreed. Facebook was ignorant to state that email was going to go away. Of course teenagers are using it less. Their parents are now on and can see everything their kids do on facebook that is unless the kids are smart enough to modify their privacy settings. Im sure this is why facebook added so many new features in that area. Business are really starting to learn how to utilize facebook and develop a nice following. And of course affiliate marketers are beginning to truly understand the full potential of pages and groups.

    In regards to Facebook vs Google. The closest thing Google has to Facebook is a combination of several tools recently launched. Wave being one of them which if they dont fully integrate with gmail and not force people to register into wave before it can be used will become a massive flop as well..

    My two cents for what its worth…

    • Chris Crum

      Did I even mention Google in this article?

      • Guest

        Sorry my response was in reference to the last four articles in my email. I love your writing usually – reading articles from you is apart of my daily routine.

  • Jain Lemos

    I am suffering from Facebook Fatigue! While I see plenty of value in using SN as a tool for building networks, sharing ideas and staying in touch with F&F, like most new trendy concepts, they become boring after awhile and they require work with little ROI. As a blogger, I know how challenging it is to come up with new posts on a daily basis. With Facebook and Twitter, “what I’m doing” becomes diluted to the point of white noise on most days.

  • http://www.trizac.co.ke Isaac Thuku

    I still use facebook but not to the extent that I used to when I joined. Well, it has helped me reconnect and stay in contact with long lost friends and former school mates because I dont have to send them email to find out how they are doing, the only problem is these days some of the status updates are not interesting to read and some users will post as many as five in a day.. clutters your profile real bad not to mention how much trouble you’ll be in if your spouse thinks you’re flirting on facebook..

  • http://www.dustinverbeek.com Dustin Ver Beek

    I’ve started the account deletion process for Facebook more than once (which for anyone who’s tried it, it’s not an easy thing to find how to do). I’m 35 and just don’t have hours a week to dedicate to it.

    Each time, Facebook sends the final email with a link to click if you decide to stop the deletion within a certain time period. In the final days I always panic and click the link to have my account deletion stopped. Why can’t I just cut the cord? Why do I care?

    Perhaps I need to know when my friends tot finally takes a “number 2″ on the potty!

  • http://thesociablescribe.com Courtney Mroch

    I loved this article. Very interesting and loaded with neat stats. But email going away? That seems a little far fetched. Not in the immediate future. It’s still useful. Maybe not for teens, but for the rest of the world. And they don’t dictate all trends!

    • Chris Crum

      No, email is not going away, if you ask me.

  • http://www.Hippo-Logistics.com Guest

    I see it as the phenomenon that occurs when you’re trying to keep up — or catch up — with all of the information being generated about all of your Friends, and you literally tire from the effort! It makes me think more and more about avoiding logging on. But then, I’m going on age 58!

  • Van

    I do experience Facebook fatigue, but in the meantime it’s my social network N

  • Guest

    I can easily see it disappearing in a few years (or perhaps even months) for many reasons. First, as pointed out in this study, kids don’t like “old folks” on their turf. Second, the games are lame and get old quick. Third, the status updates are lame. I mean, who really cares what someone is cooking for supper? Fourth, FB doesn’t encourage meaningful relationships. There seems to be a lot of people who just collect as many ‘friends” as they can, then never communicate with them other than posting status reports about themselves — and never even trying to get to know the people they’ve asked to be “friends.” These shallow, narcissistic people get tiresome very quickly. Like with these so-called “friends,” there’s no real substance to Facebook, and that’s why eventually, it will pass.

  • Robert B

    – teens used to be notorious for outings and being part of the social web in the real world.. Now more and more and spending countless hours sitting in front of computers typing to the person that lives next door instead of actually walking over there. What happened to kids actually exploring the outdoors? Who flipped a switch and made social networks such a major player in society? I mean, come on.. I can literally do EVERYTHING other than eat and use the toilet sitting here. Teens and others alike need to hit the disconnect button and detox from the electronic prison they are all in now.. I think if for some reason FaceBook and the others ever went down for 72 hours there would be mass panic in the US, since most people, even my age (40) wouldn’t know how to survive without being able to log in.. Maybe this is all planned to keep us all in line :) Naah, just me. Anyway, Facebook will probably continue to expand its grasp on John Q Public from here out. I can live perfectaly fine without twittin’ or facebookin’ or myspace’n, but I must say can’t do without email. Thats just because I’m a impatient old fart that likes things fast and on demand :)

  • Guest

    Facebook vs. Email is a false comparison. Email covers an unimagineably broad range of platforms that no web-based app can EVER approach. Integrated social networking sites can supplement email and even serve as a Facebook-based email platform (with SEVERE limitations of access and output formats), but can never take the place of email as long as the social networking app is restricted to its own vendor limitations.

    So in the push for more and more mobile integration, THE VENDOR WITH THE MOST BROADREACHING ACCESSIBILITY AND OUTPUT FORMATS WINS!!!

    But ALL extant web-based sites, facebook and google included, are LIGHTYEARS from even BEGINNING to integrate all forms of accessibility and output formats, so it is premature to speculate on which vendor will come out on top. Relatively speaking, NOBODY is even playing the game. UNLIKE successfull Japanese paradigms, American business-for-profit based paradigms on the net pale into insignificance. In America its only who can make the most bucks. In Japan that is integrated with how can the citizen/customer be served best. That NEVER existed in America and NEVER WILL.

  • Guest

    I agree you must take the time of year into consideration as many of us are spending more time outside of the house.
    As for the subject line on my email from you, I don’t pay to much attention to what Google is doing anymore, everyday it’s something else and I don’t think about Google when I consider SEO for any of my websites.
    They have been so far off the mark the couple of years it’s silly.
    As far as social networking what they have now “BUZZ” well let’s just say it needs some attention.
    Facebook is fine and not going anywhere for a long time.

    • Jay

      I’ll bet you are American. You forget there are two hemispheres and that while your half may be getting outdoors, the other half are heading indoors!

      “I don’t think about Google when I consider SEO for any of my websites”

      Well good luck to you on that one! Why would you ignore the single largest influence on the internet?

      Back on track now … I believe if ‘Google Me’ becomes a reality it will suck the life out of facebook.

  • Carla

    A sample size of 600 is certainly insinificant, which begs the question as to what exactly are we discussing. To draw inferences from such a small sample in my mind is nothing short of being irresponsible and reckless.

  • http://www.avaricemedia.com Nigel Martin

    Facebook is certainly a very important part of the marketing mix for small businesses and I am encouraging all my clients to use it as a place to get leads and communicate with their customers. However the real question about whether facebook survives is whether they can find a business model that pays, and when/if they get takenover/sold, or like google they become a business giant themselves.

  • Rock

    Me? No. Its a stupid data mining, vanity play, and waste of time for the employed or teens with lives. Personally I check my FB account 2-3 times a year. My teen daughter is another story – hard core FB user until she got into the vampire shows and made the swim team so now FB is old news and its swim practice and vampires.

    Regarding Sheryl Sandberg’s reference to looking at what teens are doing today to see what we’ll be doing tomorrow; so we’ll all be into vampires and goth and Miley Cyrus? I look at my teen and crazy thing is she’s all over the technology and marketing developed by 43 year old engineers like me.

  • http://dish-drainer.com janet

    a lot i may not use Facebook as much as before and don’t stay on it long, i still check it everyday. Facebook serves a purpose and I believe it will continue to be around for some time to come.

  • Guest

    Face Book fatigue or social media fatigue?

  • Kain

    I’d say facebook will be around for years to come before people finally get bored with it and go to whatever the latest thing is.

    I’d guess it has about 5 – 10 years left in it.

  • http://www.facebook.com/apps/application.php?id=115320098493219&ref=ts benny

    facebook is tiring……Especially for internet marketer
    have to keep everything updated from time to time

    when you promote via twitter, facebook, you will understand the pressure and attention issued by different social networks13

  • http://www.zoombits.co.uk/search/sumvision-cyclone-micro-hd-movie-player/19245 portable media players

    Well, i can’t understand why people are still using Facebook. I had deleted my account since last four months, as we know there are lots of problems in it. And the most important was Privacy, well hope people will understand the problem as soon as possible. I agree that it is still so popular. I had read this article and it is really very informative for n\me, i am so much impressed with the data given here.

  • Terry from Adelaide

    Do You Experience Facebook Fatigue? – the question should be “Do you think Facebook is a big time waster?” I would say yes which is the reason why I cancelled my account. Quite frankly I dont really want to see what my niece is getting up to (I’m sure her parents would be shocked too if they new what a computer was) on a daily basis, nor do I want to see babies, puppies, & grand-parents, etc.

    I dont particularly care whether my friend has scored a chicken in farmville or is renovating his toilet. Who dreamed this crap up? Oh yeah some 26 year old geek who thought this would be cool. Come on! People deserve better than this, call this a social network?

    If Google creates a social network I’ll cancel that account too.

    • http://www.billabongbag.co.uk Kelly

      Facebook is a waste of time its good for keeping in contact a couple of times per year. but why not have real mates instead of collecting people u hardly know and never liked anyway just to appear popular.

  • http://ronaldredito.org/blog Ronald Redito

    Definitely Facebook won’t be gone in the next 2 years. There are no better competitor in the market yet.

  • http://www.google.com/profiles/OneFineArt William MATAR

    FB is illness.. behind computer screen… how it can be social… social means seeing the other person in real.. touch the person.. see his smile or sadness… in real.. FB I consider a major problem for society!

  • Jay

    I have instructed my loved ones that the day i open a facebook account i am to have my computer forcibly removed, as it would mean i have forsaken my my own ability to interact socially. Not virtually but socially.

    If you need to keep in touch with friends use the phone or email. If you are using FB you are sacrificing much.

  • Muncher

    Facebook, MySpace, etc… Will they be around in the same form 5 years from now?

    These services are nothing more than personal info gathering sites for the people who run them. Every generation has its music, themes, and various other ways to express themselves. Facebook and other forms of this ilk will be gone in 5 years once the idiots who use them actually GROW UP and realize how stupid they were. Gullible “children” post their most private info on these sites for all the world to see whether they realize what the effect is or not. Only an idiot-moron-self-absorbed-ego (or child) participates in this stuff. It’s the equivalent of buying clothing that advertises the company name on the T-shirt and expecting your friends will think you are “cool, hip, irie, whatever” for paying money to advertise the company logo for free. What moron PAYS to give free advertising to a company??? When the kiddies wake up and realize the value of the info they’ve been giving away for free, they might start demanding PAYMENT from the info pirates.

    I’ll go into Staples or some other business to buy something and the cashier has been trained to ask “what is your postal code”?… obviously for marketing & demographic analysis. My reply is always “That is personal info that I NEVER give away for FREE”. If Staples really wants to know they can pay me $1,000 and I will be happy to give that info to them. The poor teenage girls at the cashier always look like they’ve just been slapped for asking a “bad” question, yet you can tell that they know I’m right and they quite possibly had a brief moment of “WAKING UP”.

  • Marcy

    I agree.. not a teenager, but me too, getting tired of Facebook. They tried to put everything overthere, not working at all!

  • http://www.FaTeSEO.com FaTe

    facebook will be around a long time, it’s ability to house any kind of social circle pretty much ensures this so long as the service stays on-line. I think the bigger question is how long can facebook continue to derive serious money from the FB project.

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