Technology Review Magazine Displaying Ads

    March 7, 2005

I’m not sure if any of you have noticed this lately or not but MIT’s Technology Review email newsletter has begun displaying small banner ads at the top of each email.

I noticed it last week and thought it was interesting. The part that’s funny about it to me is that they’re beginning to monetize each area of their publication whereas previously there were many areas I felt they were letting go to waste.

The sponsors I’ve seen most often are IBM [advertising middleware software and apps], GoToMeeting [they’re known for experimenting with their ads & where they’re placed], and HP [advertising their Proliant series of servers powered by Intel Pentium 4 Processors].

The MIT Technology review newsletter is usually sent out on a biweekly basis on Tuesday’s and Thursdays but occasionally on Friday’s as well. Not a bad place to get a good feel for what changes are afoot in the tech sector and how they apply directly to our work, life and culture. They’ve also got a blog.

Jason Dowdell is a technology entrepreneur and operates the Marketing Shift blog.