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Technology In PR

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Earlier this morning I sat on an PRSA panel about technology in PR, you know, something I clearly have a lot of opinions about.

A quick thanks to Mason Cole for organizing this gig and allowing me to share my sick knowledge of acronyms. I won’t rehash the talk here, I think PRSA will have audio available shortly. What I will say is that it’s easy to be enamored with shiny new technologies and tools, especially right now, but it’s much harder to determine where these things can be intelligently (and practically) applied in a comms program. Experimentation is good, but utility is the goal.

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Mike Manuel is the founder of the award winning Media Guerrilla blog. Media Guerrilla is an insiders take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.

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