TechCrunch Dethroned by Mashable as Top Tech Blog

Social Media Friends Show a Big Difference

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Michael Arrington’s TechCrunch has been the top tech blog for quite some time in terms of traffic. It has been discovered that Pete Cashmore’s Mashable has actually overtaken that title now.

Nicholas Carlson, at Business Insider, who as far as I can tell is the original source on this information, claims that Mashable accomplished this by offering solid content, lots of search engine-friendly how-tos, having readers in the social media industry who share everything, and having a dominating Twitter presence. He notes that Mashable is the top shared site on Twitter other than Tweetmeme.

A look at data from both Compete and Quantcast shows that Mashable has surpassed TechCrunch in unique visitors. Here’s Compete’s graph:

Ryan Deal, who often writes for Mashable says, "Mashable has been growing like crazy thanks to twitter popularity, its access to information, and the contributions of a slew of guest writers (like myself)." Besides the Compete and Quantcast data, Deal also points to some Twitter and Alexa numbers:

Pete vs Mike on Twitter

If you check out the Facebook pages for both TechCrunch and Mashable, you’ll see that Mashable is also winning there in terms of fans – and by quite a large margin at that. Here are TechCrunch’s and Mashable’s numbers respectively:

TechCrunch Facebook Fans Mashable Facebook Fans

A quick Twitter search will show an almost overwhelming enthusiasm from Twitterers supporting Mashable’s achievement. It will be interesting to keep an eye on the stats for both blogs. There’s no question that both are incredibly popular, and we’ll have to wait and see if Mashable continues to lead by a wider margin or if the playing field is leveled.

TechCrunch Dethroned by Mashable as Top Tech Blog
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  • http://sewelldirect.com/Gefen-Wireless-HDMI-Extender.asp Wireless HDMI

    I have subscribed to mashable and techcrunch for years now, but I think these numbers are suspect. Assuming that mashable really does have more traffic, I would still say techcrunch is much more influential (the quality of the traffic is higher).

    That’s just my 2 cents…

  • http://www.crearecommunications.co.uk Adam

    I’ve been a user of TechCrunch for ages, and I didn’t even know Mashable existed. I just had a look at it and it does seem to be rich in content, but I prefer the design of Techcrunch. I’m sure nothing will deter the users of Techcrunch – both wil co-exist as dominant blogs.

  • http://inchoo.net Toni Anicic

    I’m gonna stay loyal to TechCrunch. I believe it has better quality of articles, more breaking news exclusives and all that stuff that really matters :)

    Never liked the look and feel of Mashable. Also, Arrington is genius and I love his style of humor, especially in comments. 😀

  • http://www.iwikiphone.com/home Alex Grant

    I use both of these on a regular basis and have to say, I think they are both excellent. I do prefer the the layout and presentation of Techcrunch. If you put a gun to my head, I would go with Techcrunch. They are much more supportive to start-ups and look to give them a break by profiling them or just doing a write on them. They say when you are on Techcrunch you have made it. Here’s hoping they will be talking about www.iwikiphone.com soon

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