TaylorMade Golf Launches Two Blogs
TaylorMade Golf, one of the leading equipment manufacturers, has quietly rolled out two blogs.
One of them is a product blog that offers a behind-the-scenes look at TaylorMade products. The other provides an inside look at life on tour with the TaylorMade Tour Reps and players. Both blogs have moderated comments turned on. They also have a couple of unique features. One is an Ajax-esque live search that shows results as you type. The other is a tag cloud.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.