WebProNews

Google Getting More Experimental With Search Ads

Google is now offering some new formats for search ads. They have already been testing them in the U.S., so there is a chance you have already seen some of them if you live here. Some of them include videos. Some include maps. Some include multiple links for different landing pages. Some of the new ads include product images with corresponding links and prices. Some actually offer comparison shopping functionality. Take a look at some examples:

Does an Organic Search Presence Help Paid Result Performance?

A study from a couple of NYU Stern professors has found that organic search engine results can play a direct role in whether or not a paid listing is clicked. Basically, if this research is any indication, if your business has both a paid result and an organic result appear at the same time, you have a better chance of your paid result getting clicked than if the organic result had not appeared.

Google Gives AdWords Users New Alert Options

Google has introduced a couple of new alert options for AdWords advertisers. Users can of course use account alerts, and can also use custom alerts. Now Google has added new alerts for keyword and budget ideas, which are personalized tips to help users improve their campaigns' effectiveness. These are in the "opportunities" tab.

Google and Heineken Study Search for Branding

This week Google released some findings from a test Google Netherlands conducted with Metrixlab, Heineken, and Heineken's agency Twist. They set out to find what effects paid search ads had on branding, and were quite pleased with the results.

Report: Paid Search Spend Up 10%

SearchIgnite has released a report, which indicates that paid search spending in the United States was flat year-over-year in the third quarter, yet up 10% quarter-over-quarter. This comes largely from multi-channel retailers, who increased paid search spend by 40% in the quarter, according to the firm. This is despite flat conversion rates and average order value.

Yahoo Adds Paid Search Listings to Filtered Results

Yahoo has given Yahoo Search Marketing advertisers the ability to have their ads shown in filtered searches. When Yahoo launched its new search results pages last month, they added the ability for users to filter results by site. Relevant ads are now appearing with these results.

Yahoo Pushes Sponsored Search to iPhones and Android

Yahoo announced that Yahoo Sponsored Search ads now appear on iPhones and Android devices. 

3 Reasons Why Your AdCenter Campaign Could Be Paused

Microsoft shared some info, aiming  to "demystify" downtime in adCenter campaigns. adCenter advertisers may sometimes find that their campaigns are paused, when they check their accounts. Microsoft names three reasons you might see this.

Geography Not Too Valuable in PPC Bid Management

A study that the Rimm-Kaufman Group began in early August set out to find out if certain regions and specific zip codes play significant roles in paid search conversions. The thinking was that low-population areas with fewer brick and mortar stores are usually more successful for catalogs, so perhaps the same would be true with paid search.

AdWords Opportunities Expanded to More Advertisers

Earlier in the summer Google began beta testing the Opportunities Tab in AdWords. This is a feature in advertisers' accounts that tries to point them to additional cost-effective traffic for their search campaigns. Google is now expanding the beta to more advertisers in the United States, as well as in the United Kingdom and Australia. Google says over the next few business days, they will expand the beta to all English-language accounts.