WebProNews

What Google’s Matt Cutts Sees In 2009

WebProNews' Mike McDonald caught up with Matt Cutts of Google at the Hofbrau Haus in Las Vegas during PubCon to get his views on a number of topics. Is Ranking Dead?

SEOs Should Adjust To Recessionary Times

Personal experience speaking: The top three questions a Target employee is likely to hear relate to the location of the restrooms, the location of the seasonal section (Christmas, Halloween, etc.), and - at least in Kentucky - whether or not the store sells cigarettes.  But new Hitwise data indicates that inquiries about layaway may become more popular.

Web Analytics: The Future, SEO, Tools, and Mistakes

It's no secret that web analytics are important to the success of a website. It looks like that importance might even increase in the future as change unfolds in the search industry, throwing a fork in the spokes of how Internet marketers drive traffic to sites. Web Analytics and SEO

Blogspot's Content Warning Blocking Spiders

Edgy bloggers using Google’s Blogspot might have been miffed already—but likely also understood—at Google slapping content warnings over their adult-oriented material and demanding age verification. But what might deter (poorly) minors from viewing is also preventing search crawlers from accessing the content at all.

Google Answers Some Tricky Questions

Recently, during a live chat Q&A, Googlers Matt Cutts and Maile Ohye, among others, faced the burning questions of webmasters around the world. Together, they put to rest some fears and myths, and confirmed some speculations.

Will Personal Search Turn SEO On Its Ear?

At PubCon, Bruce Clay, Inc. President Bruce Clay presented at a session entitled "Top-Shelf Organic SEO" in which he discussed the approaching future of SEO as search engines evolve into more modern ranking methods through more personalized search results. Bruce was good enough to take the time to speak with our own Michael McDonald in a one-on-one interview about personal search, which can be viewed in the video below.

Is Bounce Rate a Google Ranking Factor?

Bounce rates are a metric that may become more of a factor as SEOs struggle with the ever-changing world of SERPs, which some are predicting to be become much more personalized over the coming year. As discussed in an interview with Mike McDonald (video below), big name SEO Bruce Clay notes that going forward, SEOs are going to have to look at analytics, measure traffic, bounce rates, action, etc., and ask themselves questions like did I get the conversion I was after?

Paid Links Go Underground

For every abolition an underground emerges. Google’s not exactly the law, and bootleggers during Prohibition didn’t exactly offer seminars about avoiding the revenuers. Todd Mailcoat, Rand Fishkin, John Lessnau, with six middle fingers between them, offer no such discretion and invited PubCon attendees under the table in a session titled Linkfluence: How to Buy Links With Maximum Juice and Minimum Risk.

Optimizing Your Site When It's Huge

How do you optimize your site for the search engines when you have hundreds of thousands of pages of content? That's a big job and can get increasingly difficult as the days pass and more pages are created. It doesn't have to be as difficult as it seems though.

Change Your SEO Campaign

We are still in the wake of the historic election and the most prominent word that seems to be on everyone's mind is change. Now, for change to come from Washington we all can safely say, regardless of party affiliation, that it will take quite a while. In other words, don't hold your breath unless you are ready to pass out from lack of oxygen. There is one area, however, where you can enact change and possibly have an effect on your business before the Inauguration in January. That area is your search engine optimization efforts.