There have been many articles written about why to use Twitter, and we've certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter's place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.
I probably don't have to tell you that many businesses are still struggling with the concept of using social media. Many simply can't find a good reason to use it at all, and many more find themselves using it but struggling to validate that use. They can't find the ROI. They feel that too much time is being wasted. Basically, they're just using social networks because they feel like they're supposed to. They just want to keep up.
Consumers are more willing to engage with and buy from brands on social networking sites, according to a new study by Performics and ROI Research.
The study found thirty-four percent of respondents who have used a search engine to find information on a product/brand after seeing an advertisement on a social networking site. In addition, thirty percent have learned about a new product, service or brand from a social networking site.
Webinars and podcasts are the most popular social media resources for business people, used by 69 percent of those who turn to such channels for business information, according to a new study by Business.com.
Facebook is the primary social network on which consumer-focused companies maintain one or more profiles, cited by 83 percent of respondents compared with 45 percent for Twitter. Business-to-business companies maintain a presence on both social sites with 77 percent maintaining a profile on Facebook and 73 percent on Twitter.
Twellow has launched a new "Suggested Users" feature aimed at connecting Twitterers with similar interests. It should be much more useful to the common Twitter user than Twitter's own suggested list, which is one static list for everybody, and includes mostly celebrities and other well-known people. In fact, Twitter may be getting rid of that list soon anyway.
Back in July Facebook updated policies for third-party ads on Facebook Platform. The company disabled two entire ad networks and over 100 more apps were suspended or brought into compliance over ad-related violations. Half of those had over a million monthly active users.
Update: Ford announced profits o nearly $1 billion between July and September. This is attributed to increased market share and a successful cost-cutting program. I wonder if the company's social media strategy played a significant role.
LinkedIn is testing a new design. Only a select number of users will see it, however. New features include:
- A global navigation bar at the top of the page that provides convenient access to all LinkedIn services.
- Simplified local navigation within each of the LinkedIn areas (Profile, Contacts, Groups, etc.).
- More room available for page content. Less scrolling.
- A cleaner, less-cluttered look.
Here is what it looks like:
As you may know, Google has been sending out Google Wave invitations for a little while now. Many people are still finding these hard to come by, but others have been lucky enough to be selected and get their hands dirty.
Those who have been granted access to Google Wave have the ability to nominate people for invitation, but not directly invite people themselves. So in other words, you're not getting in unless Google wants you to. They have to approve your nomination.
Back in the summer time, Twitter announced that it intended to add a retweet option to its service and the API. Twitter is now rolling out the feature to a small percentage of Twitter users.
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