Taxonomy of Lead Generation
Generating leads for a given product or service is a market in and of itself.
Traditionally this market had no involvement for consumers themselves, but between advertisers (and their agencies) and publishers. What’s new is market mechanisms that are cannibalizing publishers that realize arbitrage opportunities through consumer involvement. I haven’t seen any clear taxonomy of offerings, maybe this could be a start for someone:
Can you add other examples to this list, or point us to better resources?
He also writes Ross Mayfield’s Weblog which focuses on markets, technology and musings.