In the last several months, things have not fared well for Target. In December a huge security breach made many question the company’s competency. Now customers are outraged by a new scandal; once again the Target Corporation must apologize to the public.
On Monday night, several bloggers noticed an error with some of the pictures on Target’s website. These photos were for Target’s Xhilaration Junior’s swimsuit line. The images seem typical at first: young, skinny model posing wearing an Xhilaration swimsuit, but upon further examination, the photoshopping errors shine.
There are two very noticeable problems with these photos: the erased arm and crotch areas. The people in charge of photoshopping, uploading the images to the site, and double checking the site for errors all failed on this one. However, many individuals find these photos alarming not because of the bad photo editing, but because Target felt the need to make this model skinnier.
Many young women and girls constantly battle body image and self-esteem problems, usually brought on by the general media obsession with thinness. One of the current crazes surrounding those obsessed with being thin is the thigh gap issue. These thigh gap enthusiasts usually use social media sites, like Tumblr, to encourage and bond over their obsession with thigh gaps. Usually this fixation leads to unhealthy, sometimes anorexic and bulimic, behavior.
By photoshopping even thin, young models, it creates unrealistic standards for women. Therefore, the general outrage against Target is understandable.
“This was an unfortunate error on our part and we apologize. We have removed the image from our website.”
Despite Target’s apology, many took to Twitter to voice very strong opinions against this photoshopping models problem.
First the credit card issue now thigh gap photoshop controversies. Get your shit together Target.
— Brianna Carroll (@briannadc_94) March 13, 2014
@Target's ad with an OBVIOUS screwed up thigh gap is finally getting attention about Photoshop. Like please, just use normal girls for once!
— Bama Babes (@AlabamaBabes) March 13, 2014
And we got Target over here acting a fool, photo shopping and cropping thigh meat left and right being like, "more gap. We need. MORE. GAP"
— ParkAndRec11 (@ParkAndRec11) March 13, 2014
Target may have won the award for worst thigh gap Photoshopping ever here pic.twitter.com/TRHQK0La0H
— The Vagenda Team (@VagendaMagazine) March 11, 2014
Did y'all see that fake Thigh gap picture from Target? I almost don't wanna shop there anymore...
— ShockTopSweetie. (@ShockTopSweetie) March 12, 2014
If Target really wants to prove they’re sorry, they could follow Aerie’s unretouched ads’ example.
Image via Target, Twitter