Talk Examines How Consumers Assess ‘Absolute Value’ With Today’s Buying ToolsBy: Chris Crum - April 29, 2014
Google is sharing a recent talk from Itamar Simonsen and Emanual Rosen on “absolute value”. It examines how consumers asses the value of things they buy using tools of the modern era, such as review sites, price comparison apps, and online experts.
Included is some discussion about the impact of Yelp on the revenues of restaurants, retailers, and other businesses.
Google uploaded a bunch of new talks. Also included in the batch is one from RetailMeNot founder and CEO Cotter Cunningham, who tells the story about the company’s success.
More recent Talks At Google here.
Image via YouTube