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Take Care of Your Links

Links are Still the Backbone of the Web

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Links are what make up the web. They drive traffic to sites. They add value to articles. While some content providers may prefer not to have a lot of links to their content, most strive to get as many as possible.

There are plenty of reasons to want your content to be linked to: search engine algorithms, visibility, credit, the sharing of valuable information, traffic to monetize you site, etc. Barry Schwartz at Search Engine Roundtable discusses how link building was popular even before Google came out and spawned the link-building craze as we still know it today. He writes:

Eric WardEric Ward (ericward.com) was one of the first, if not the first, person in the link building business pre-Google. Eric has told his story at many SEM conferences. The most remember part of his history is that he did link building as a way to promote Amazon, in the early days. He said that Amazon offered him shares in the company, but he turned it down – that is his legacy. ;-) Seriously, he was using links to market companies online before Google and he still uses links in the same fashion. He believes that those types of links are the links that mean the most to Google because they worked pre-Google for pre-Google reasons.

Ward recently offered his wisdom about obtaining links with Twitter, which just happens to be the latest of many Internet crazes. There is plenty of link potential there despite the nofollow/shortened URL obstacles. Twitter is just one of many paths that can lead to inbound links for your site. WebProWorld member Zonked started an insightful thread saying:

Focus on Inbound LinksToo often nowadays I see guys spending way too much time focusing on on-page factors. By this I mean, worry about you title tags, meta-tags, keyword density, anchor text and so on.

Don’t get me wrong, on-page factors are important. But even more important nowadays are the sites that link to you. Call it your circle of friends. The less sites that link to you, the harder it will be to rank on search engines.

And don’t just get any site to link to you. Google will look at your "circle of friends" and if they consist of spammy sites like article directories, FFA link sites, and so on, then it aint gonna do you a whole lot of good.

Other posters seem to generally agree, and the discussion is an interesting one (join it here).

Melanie Nathan at Search Engine Journal has a helpful article up providing (and elaborating upon) the following tips for getting more out of your backlinks:

1. Control what you can
2. Optimize your existing backlinks
3. Lend a helping hand
4. Strengthen your site’s inner linking structure
5. Be link worthy

Links Tag on WebProNewsShe also links to some other great articles about getting more out of links. I’d also like to suggest doing a little digging through the archive for the "Link" tag content on WebProNews (a great way to find content on about any subject we cover btw). You will find a ton of useful tips and other knowledge that will contribute to the better understanding of getting the most out of links to increase your site’s traffic and success.

Have linking tips of your own? Let’s hear them. Share your knowledge with other WebProNews readers.

Take Care of Your Links
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  • http://linkdirs.blogspot.com/ Eric from SEO link directories

    A very useful article it is.
    Eric Ward is right about the importance of backlinks even before Google existed. Lots of information about backlinks and the quality of backlinks. Thanx for posting it here.

  • http://www.seo.india-designers.net/ SEO Experts India

    Very useful article. Lots of SEO experts believe that the impact of back links gradually decreasing but I still believe that back links play major role in optimizing the website. without strong & relevant quality back links we cant achieve targeted rank.

  • http://www.acotis.co.uk/ acotis

    love SEO, backlinks are king with the correct anchor TEXT.

    googd luck everyone.

  • http://jhangora.blogspot.com Jhangora

    Are backlinks built through social media aggregators like Friend Feed and My Mashable any good?

  • http://blog.hichamaged.net/ Hicham Maged

    If I’ve to add something; it is simple be aware where you link and who links to you to avoid bad neighbourhood. On the other hand, it’s good to check the exsisting link over your website to remove the ‘dead ones’.

  • http://www.sinohosting.net/dedicated.php China Dedicated Server

    Great article, thanks for sharing. What about paid links, should they be included in the link building mix?

    • http://dishnetwork-tv.synthasite.com Jay dish network tv

      I’m not the most experienced online marketer or SEO expert but I’ve always been told not to buy links. My understanding is that Google will penalize you for this. I know that a lot of sites do just that, sell links.

      I would appreciate more on this subject myself.

  • http://www.iceboxathlete.com speed training

    I believe that backlinks are the main building blocks to good SEO. The number of backlinks is an indication of the popularity or importance of your website.
    Great post. Thank you for sharing!

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