Tagging Video Content

    February 7, 2007

User-generated video, blogs and podcasts are categorized by their creators and by those that choose to save the content and tag it. Tagging by original content creators and those who use-tagging systems is both a search and social function, according to a new report from the Pew Internet & American Life Project.

“Millions and millions of people are saying, in public, what they think pages and images are about. That’s crucial information that we can use to pull together new ideas and information across the endless sea we’ve created for ourselves,” said David Weinberger, the author of the Pew report.

The demographic profile of adult Internet users who tag or categorize content leans towards young educated broadband users with high incomes. Males (29%) tend to tag content slightly more than females (27%). Thirty-six percent have a household income of $75,000 or more and 31 percent have a college degree.

Tagging user generated video content with