All Posts Tagged Tag: ‘ZenithOptimedia’

Facebook Should Leapfrog Microsoft in Advertising This Year

ZenithOptimedia has put out a new report looking at global ad expenditure, predicting that it will end this year at US$464 billion, which would be 3.5% higher than in 2010. The firm also predicts that this will accelerate to US$486 billion, and expects it to grow 5.2% in 2013 and 5.8% in 2014. “Most of the growth in global ad …

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