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ZenithOptimedia
Online Advertising To Grow 10% In ‘09
Worldwide online advertising will grow 10 percent this year, accounting for 15.1 percent of global ad spending by 2011, according to a new report from ZenithOptimedia Group.
The report said online advertising has performed better than what was forecast three months ago due to its transparency, accountability and flexibility. Online advertising is the only category forecast for growth in 2009.
Online Advertising Spending Is On The Rise
By Andy Beal
As an internet marketer, any report of an increase in online ad spending brings a smile to my face. And a new forecast by ZenithOptimedia is the latest reason for happiness.
Report: Online Advertising Strong As Ever
By Doug Caverly
The advertising industry as a whole isn't looking so great. Yet ZenithOptimedia found that, in comparison to traditional competitors, online advertising appears to be healthy and growing.
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