All Posts Tagged Tag: ‘YPN’
Yahoo! is trying to get its act together with regard to click fraud. The first fall out of Yahoo!’s efforts is banning of foreign site visitors from YPN ads. Yahoo! is intent on restricting internal ad frauds by barring visitors from certain countries from viewing the ads.
Jen has news of a new feature on the Yahoo Publishers Network – ad category targeting – which allows publishers to assign categories of ads to their website.