WebProNews

Rumor: MySpace Swap For Yahoo Stake

News Corp could be offering Jerry Yang a deal where they would trade MySpace in exchange for a stake in Yahoo.

YPN Stops Displaying Ads to International Visitors

Yahoo! is trying to get its act together with regard to click fraud. The first fall out of Yahoo!'s efforts is banning of foreign site visitors from YPN ads. Yahoo! is intent on restricting internal ad frauds by barring visitors from certain countries from viewing the ads.

PubCon: Contextual Advertising Optimization

Representatives from Yahoo and Google both presented their respective strategies for contextual advertising as part of today's PubCon lineup. WebProNews was on the scene, and here's a rundown of the session.

YPN Adds Direct Deposit

Yahoo Publisher Network announced Saturday that publishers now have the option of direct deposit as a new method of receiving payment.

WebmasterWorld Boston 2006 Pubcon Wrapup

This year's Pubcon in Boston was held at the Elephant in the Castle, a good sized Boston bar/pub.

YPN Party - Boston Pubcon

Yahoo threw an invite party at "Saint" in Boston last night and it proved to be a good time.

Yahoo Revamps Search Ad Plans

Red Herring provides a great outline of Yahoo!'s attempt to gain publisher advertising market share from Google's AdSense service with its Yahoo! Publisher Network (YPN).

Wikipedia Close to Brittanica, Sets Donations Goals

As Wikipedia becomes larger and more widely accepted, now with an Alexa rank in the range of the top 30 websites on the Internet, it's beginning to have an impact on people's perception, accuracy, and donations strategies. All of which have been, for the most part, positive.

Yahoo Publisher Network Adds Ad Category Targeting

Jen has news of a new feature on the Yahoo Publishers Network - ad category targeting - which allows publishers to assign categories of ads to their website.

Comparing AdSense and Yahoos Publisher Network

Jen has a very interesting post comparing Adsense and Yahoo's Publisher Network ads on her Women's Finance blog.