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All Posts Tagged Tag: ‘YouTube’

Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach

A new study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year. The study was conducted based on a survey of 305 buy-side professionals, who largely expect that greater investment in digital video will come from overall …

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YouTube’s First Video Turns 10, in Case You Weren’t Feeling Old Today

If you woke up in a good mood, feeling young and spry, you’ll hate to know that YouTube’s inauspicious first video turns 10 years old today. “Alright, so here we are in front of the, uh, elephants. Uh. The cool thing about these guys is that, is that they have really, really, really long, um, trunks, and that’s, that’s cool. …

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YouTube’s Ad-Free Subscription Offering Is on the Horizon

Apart from Justin Bieber videos and comment trolls, ads are the most annoying thing about YouTube. But most of us have come to accept that we’re going to have to watch five, 15, or god forbid 30 seconds of an ad before our video plays – and even during our video plays if the video is long enough. It’s just …

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Zayn Malik Releases Solo Ballad On Heels of One Direction Exit

Zayn Malik announced less than a week ago that he was leaving One Direction behind. Now the former boy band member has released his first solo song. ‘I Won’t Mind’ came out on Monday–first on Soundcloud, then later on YouTube. It is a soft ballad featuring Zayn Malik’s vocals against a background of acoustic guitar. A rep for Zayn Malik …

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YouTube Is Going After Twitch with New Game Streaming Focus: Report

YouTube has been experimenting with live streaming for many years, finally letting any channel in good standing participate in live streaming in December of 2013, and the YouTube Live channel currently features livestreams of sporting events, music, news, and more. But if you take a look through the offerings you might come back uninspired. YouTube Live hasn’t really taken off …

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YouTube Gives You New Ways To Get Conversions With Cards

Google announced the launch of cards for YouTube, which it describes as an “evolution of annotations”. Video creators can use them to tell viewers about other videos, merchandise, playlists, websites, etc. They can be displayed anytime throughout the video, and they work on mobile. “As a creator, you’ve probably been using annotations to engage with your viewers for years,” writes …

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Check Out YouTube’s Cool New 360-Degree Videos

There’s been talk of 360-degree videos coming to YouTube for a while now, but on Friday, the company began to offer them to the world, and I have to say, it’s pretty awesome. First, let’s just get right to the good stuff. YouTube has this playlist of six videos, which take advantage of the technology. For now, you’ll only really …

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Can Twitter Have Facebook-Like Success With Video?

Video has become huge for Facebook, and Twitter is hoping it can follow a similar path. Autoplay has certainly lent itself well to Facebook’s success, and it sounds like Twitter is about to follow suit. While Twitter video is still new to users, the company introduced Promoted Video for advertisers back in August after months of testing a Twitter video …

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YouTube Kids Launches as Google’s ‘First Building Block in Tech for Tykes’

YouTube is one of the biggest resources on the planet for content that can entertain, educate, and in the best cases, entertain and educate your kids. Of course, YouTube is also filled with a lot of stuff you probably don’t want your four-year-old watching – at least enough of it to make any parent wary of handing their kid an …

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Cat Draws YouTube Copyright Claim with Its Derivative Purring

In this story, cats and lame copyright bullshit collide. It’s the perfect internet story. Have you ever heard a cat purring and thought, man this really sounds like that one song? Well, YouTube did. And it recently flagged one cat video with a copyright notice. In March of 2014, YouTube user Digihaven uploaded this hour-long video of his cat Phantom …

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YouTube Deprecates Flash Embeds, Flash API

Google announced that it is now defaulting to the HTML5 player on the web for YouTube embeds, moving to iframes. Along with this, they’re deprecating the “old style” of Flash <object> embeds and their Flash API. The company is encouraging all embeddes to use the iframe API, which as it notes, can inelligently use whichever technology the client supports. Google …

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Report Finds YouTube To Be Biggest Loser Of 2014 For Social Media Traffic Referrals

Each quarter, we look at Shareaholic’s reports on social media traffic referrals, which give us an idea of how eight different social media platforms are performing in terms of driving traffic to websites. The latest one came out on Monday morning, and shows that Pinterest has plateaued and that StumbleUpon is the only platform besides Facebook to experience growth in …

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