All Posts Tagged Tag: ‘YouTube’

Google Announces Real-Time Ads Ahead of Super Bowl

Google Announces Real-Time Ads Ahead of Super Bowl

Google announced a new ad format called real-time ads. The announcement came buried in a post about the countdown to the “big game,” which discusses YouTube AdBlitz, game day commercials, etc. The real-time ads are a way for brands to run across numerous Google-owned and network sites at once. Google’s Natalie Marchant says: There are millions of moments that bring …

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YouTube Reveals Ads of the Year Winners

YouTube Reveals Ads of the Year Winners

Earlier this month, Google called upon the masses to vote for their favorite ads in five categories: the ad you wish you were in, the ad that gets you going, the ad that’s your guilty pleasure, the ad that give you the feels, and the ad that restores your faith in humanity. The results are now in. At YouTubeAdsOfTheYear.com, you …

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YouTube Reveals The Year’s Top Ads

YouTube Reveals The Year’s Top Ads

YouTube announced the top ten trending ads for 2015 as it released its YouTube Ads Leaderboard. The ads were determined by watch time, organic video views, engagement, and audience retention. “From crushing stereotypes to sharing heartfelt messages, these videos represent the most popular ads watched by YouTube viewers around the world,” said YouTube’s Meredith Argeris. “While their messages may be …

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You Can Now Vote On Your Favorite YouTube Ads of the Year

You Can Now Vote On Your Favorite YouTube Ads of the Year

Google is calling on the masses to cast their votes for the best ads of 2015 on YouTube. You can vote in five categories. The categories consist of the ad you wish you were in, the ad that gets you going, the ad that’s your guilty pleasure, the ad that give you the feels, and the ad that restores your …

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Infographic Looks At The Changing World of Video

Infographic Looks At The Changing World of Video

In 2006, a young YouTube was bought by Google for $1.65 billion dollars. Already a popular media platform, the video format of choice at the time was the MiniDV linear tape that held about an hour of video. Just four years later in 2010 YouTube relied over three billion views per day and video quality upgraded to the Flip UltraHD …

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YouTube Shopping Ads Come To AdWords

YouTube Shopping Ads Come To AdWords

Google announced that TrueView for Shopping and Shopping ads on YouTube are now available in AdWords. The former was announced in May to let businesses run product ads with related videos on YouTube. “TrueView for Shopping campaigns create interactive video ads that highlight the value of your products and drive consideration,” explains Diya Jolly, Director, Video Ads Product Management at …

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YouTube Music App Arrives For On-The-Go Streaming

YouTube Music App Arrives For On-The-Go Streaming

Last month, Google unveiled YouTube Red and announced that a new standalone YouTube Music app was on the way. YouTube Red is a new paid subscription-based tier that allows YouTube users to watch videos without ads, save videos to watch them offline, and play videos in the background while using other apps. That costs $9.99 and it also enables you …

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Viral Video Claims To Show ‘How Facebook is Stealing Billions of Views’

Viral Video Claims To Show ‘How Facebook is Stealing Billions of Views’

A video from the YouTube channel In a Nutshell – Kurzgesagt is making the rounds, and already has over 1.2 million views in just a couple of days. It’s called “How Facebook is Stealing Billions of Views” and looks at how it says Facebook and content thieves are profiting from stealing videos from other content creators. These videos being reposted …

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YouTube Ramps Up VR Efforts

YouTube Ramps Up VR Efforts

YouTube is ramping up its virtual reality efforts. The company has announced two new VR features for its Android app – VR video support and the ability to watch any YouTube video via Google’s Cardboard VR headset. “First, YouTube now supports VR video—a brand new kind of video that makes you feel like you’re actually there. Using the same tricks …

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YouTube Adds Third Party Viewability Reporting

YouTube Adds Third Party Viewability Reporting

Google announced the latest phase of its efforts to give advertisers and agencies more choice in viewability reporting with third party viewability reporting for YouTube. Advertisers will now be able to choose from third party vendors in addition to Active View. Initially this will include Moat, Integral AdScience, comScore and DoubleVerify, starting with Moat in early 2016. “We’ve been investing …

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YouTube Red Debuts, Creators Can Make More Money Per User

YouTube Red Debuts, Creators Can Make More Money Per User

YouTube Red was announced last week as a new membership option for YouTube users that enables them to skip the ads, save videos to watch offline and play videos in the background while using other apps, which is ideal if you’re using YouTube to listen to music. The cost is $9.99 a month, though there’s a free one-month trial available …

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YouTube Grows As Revenue Generator For Google

YouTube Grows As Revenue Generator For Google

Questions about the profitability of YouTube have loomed for years, but Google spent a fair amount of time on Thursday’s earnings conference call talking up the video service’s performance as its revenue is on the rise. CFO Ruth Porat noted that it continues to grow at “a significant rate with growth driven primarily by video advertising across TrueView and Google …

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Lindsey Stirling Is One of YouTube’s Top Earners

Lindsey Stirling plans a mean violin. And it’s catapulted her to the rank of the top earners on YouTube. According to a Forbes list, Stirling made $6 million in the last year, ending in June. Taking steps towards the unknown. A photo posted by Lindsey Stirling (@lindseystirling) on Oct 15, 2015 at 1:52pm PDT She couldn’t top PewDiePie, however. The …

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YouTube Kids App Gets Better For Parents And Kids Alike

YouTube Kids App Gets Better For Parents And Kids Alike

Back in February, Google launched YouTube Kids – a new YouTube app designed specifically with children in mind to keep them entertained and safe from the more adult-oriented side of YouTube. It’s not always perfect, but it has been a pretty big hit for the company. The app has been downloaded 8 million times since launch, and is frequently ranked …

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How YouTube Is Getting Much Better For Selling Products

How YouTube Is Getting Much Better For Selling Products

YouTube is about to get tremendously better for ecommerce thanks to new shopping ads the company announced at IAB Mixx, which will launch this fall. The offering builds on other shopping-related features the company has announced in recent months, but opens up a great deal more opportunity for businesses to get their products in front of video viewers all over …

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YouTube Could Launch $10 Ad-Free Version in Late October

YouTube Could Launch $10 Ad-Free Version in Late October

We’ve known YouTube is working on a subscription service that will allow users to pay a monthly fee to ditch all the ads, but the company has never explicitly laid out a date for said service. Now, thanks to a recent email sent to content creators, we might see the option pop up as early as late October. Re/code has …

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Today In Google Charging Advertisers For Bogus Ads News…

Today In Google Charging Advertisers For Bogus Ads News…

AdWords advertisers have won the ability to sue Google over ads placed on error pages as the U.S. Court of Appeals in San Francisco disagreed with a prior ruling from a lower court judge, which rejected their request for class action status. According to the advertisers, the search giant billed them for ads that appeared on error pages and parked …

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Klout Score Now Includes YouTube Views, Likes, Shares

Klout Score Now Includes YouTube Views, Likes, Shares

One would have thought that by now, Klout would have included YouTube data. People do after all make hiring decisions based on Klout score (allegedly), and YouTube has been the biggest social video site on the Internet for years. However, one would have been wrong. That is until today. Lithium Technologies, which acquired Klout last year, announced today that the …

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Facebook Reportedly Building Standalone Video App

Facebook Reportedly Building Standalone Video App

While not in any way surprising, it looks as though Facebook is poised to fire another shot at YouTube with which it has been increasingly competing for video-viewing eyeballs and advertisers who want to spend money reaching them. As you may know, both Facebook and YouTube have recently begun supporting 360-degree videos. Facebook is poised to take its offering a …

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Facebook Says It’s Trying to Fix Its Stolen Video Problem

Facebook Says It’s Trying to Fix Its Stolen Video Problem

You always hear about Facebook catching up to, and even surpassing YouTube as a destination for video. And it’s no joke – Facebook is a video powerhouse. But you may or may not have heard about some of the criticisms of Facebook concerning its meteoric rise in video content – mainly, that the majority of the video content that gets …

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YouTube Gaming Is Now Live On Web, Android & iOS

YouTube Gaming Is Now Live On Web, Android & iOS

Back in June, Google announced YouTube Gaming, saying it would launch in the summer. It was described as a whole new app and website for gaming, and appeared to be a competitor to Twitch, which Google previously tried to buy (it’s now owned by Amazon). On Wednesday, Google announced that it’s now available. Have a look: “YouTube Gaming is your …

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YouTube’s Newest Creative Studio Is Coming to Mumbai

YouTube’s Newest Creative Studio Is Coming to Mumbai

Google has announced the location of its newest YouTube Space – Mumbai, India. It’s the second such creative space in Asia (Tokyo). YouTube Spaces, a project first launched in 2012, provides places “where creators can collaborate, innovate and experiment with new content for audiences around the world to watch and love.” These spaces help foster YouTube videomakers creativity via workshops, …

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YouTube Music Videos In the UK Are Getting Slapped with Age Ratings

YouTube Music Videos In the UK Are Getting Slapped with Age Ratings

Some in the UK feel that YouTube videos, like movies and other forms of art/media, need age ratings. According to The Guardian, YouTube and Vevo have collaborated with two organizations – the British Board of Film Classification (BBFC) and the British Phonographic Industry (BPI) – to make sure new music videos made in the UK come with age ratings. “Keeping …

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YouTube Finally Ditches the 301+ View Count

YouTube Finally Ditches the 301+ View Count

The 301+ tyranny is over. YouTube has announced that it’s doing away with the dastardly practice of assigning the “301+” view count on popular new videos. As YouTube explains in the above image, the 301+ placeholder count was instituted with good intentions. When a popular video was acquiring views at a rapid rate, YouTube paused everything at 301 while it …

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Google Is Stripping Google+ from Its Services – First Up, YouTube

A few years ago, Google went all in with Google+. Google+ is Google, remember? In an effort to unify all Google products under a common banner, Google tied everything to Google+ – including YouTube. This made a lot of people very angry and was widely regarded as a bad move. Google+, as we all know, didn’t really turn out how …

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YouTube, Facebook, Twitter Battle For Video Creators

It’s hardly news that the video and advertising battle between Facebook and YouTube is heating up, and this has never been more evident than it was on VidCon last week, when both companies as well as other competitors showed off their offerings and tried to woo some of the Internet’s big video stars. For the past decade, YouTube has been …

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YouTube on Android Is Making Crappy Vertical Videos More Bearable

Do you watch or upload a lot of videos on YouTube? Are you sickened by what you see on a daily basis? Do you ever get so frustrated with video orientation that you often hurl your phone across the room in a blinding rage? Vertical Video Syndrome (VVS) is a condition that affects one in every two people. Symptoms include, …

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YouTube Launches 360 Degree Video Ads

Google just announced the launch of 360 degree video ads on YouTube. Google introduced 360-degree videos on YouTube back in March. From the viewer’s perspective, they were particularly cool when viewed on Android, as you could move your phone around to alter the perspective. You could use your mouse to drag it around on the desktop, but it just wasn’t …

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Selling To Customers Through ‘Shoppable Videos’

Everyone knows online video can be a great way to market businesses and products, but some businesses are finding that it can be quite beneficial for actually selling products. “Shoppable video” is a trend that has been slowly rising for several years, but new capabilities from a variety of platforms indicate that it could be poised to become much bigger. …

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Kid Reads Hateful YouTube Comments to Show How Bullying Affects People

YouTube is a wonderful thing – arguably one of the top three most important websites in history. YouTube comments, on the other hand, are a cesspool. Sometimes it’s easy to look at the trolling, the virtiol, and the downright stupidity being spewed beneath any given video and think hey, everyone knows it’s YouTube. Nobody actually takes any of it seriously. …

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