All Posts Tagged Tag: ‘YouTube ads’

Google Brand Lift Now Looks At Consideration, Favorability, Purchase Intent

Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and search data collected from targeted audiences, to include some new stuff. Brand Lift lets marketers use insights gained from survey data to better understand how their ads are affecting people’s awareness of the brand, how well an ad …

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Google Acquires Directr For YouTube Ads

Google announced that it has acquired Directr, which will join its YouTube ads team. The company revealed the acquisition on its YouTube Creators Google+ account, after Directr announced it on its own site. The acquisition even got its own video: The Directr team had this to say in a blog post: Our small band of scrappy film lovers set out …

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Google Changes Call-To-Action Video Ads, Video Ad Reporting

Google revealed a new look for call-to-action overlays on YouTube videos, which apply to both desktop and mobile devices. They’re trading in two lines of text in favor of a single-line call-to-action. This gives more real estate to the video content, which will be better for users. Here’s what they look like expanded and collapsed: Google is making the change …

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