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YouGov Articles

Consumers’ Brand Perception Of Yahoo Is Down, But On The Rebound Consumers’ Brand Perception Of Yahoo Is Down, But On The Rebound

YouGov, which measures consumers’ perception of various brands, is reporting that brand perception of Yahoo is down considerably over the past year, and particularly since the whole NSA PRISM scandal broke. “One year after Marissa Mayer assumed the CEO title …

Internet Addiction In The UK Leads To “Discomgooglation”
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The majority (76%) of Internet users in the UK admit they cannot live without the Web, according to research by YouGov.