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Zara on Apology Tour over ‘Concentration Camp’ Kids Shirt Zara on Apology Tour over ‘Concentration Camp’ Kids Shirt

Spanish retailer Zara is in full-on apology tour mode after pulling an item from its online store that, well, lacked a bit of cultural sensitivity. This shirt, seen below, was available for purchase in Zara’s kids’ collection. The long-sleeved t-shirt …

With Social Media Advertising, Are People Just Tuning Out? With Social Media Advertising, Are People Just Tuning Out?

Companies often believe they can use social media to increase brand awareness and tap into a new customer base. But, as Gallup findings suggest, consumers are highly adept at tuning out brand-related Facebook and Twitter content. These channels do not …