All Posts Tagged Tag: ‘Yahoo’

Yahoo Search BOSS Documentation Released to Developers

Last month, Yahoo announced pricing info and search advertising/branding policies for the upcoming version of Yahoo Search BOSS, which is expected to be released this summer. Now, the company has released the technical documentation for developers. 

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Yahoo May Sell Yahoo Japan Stake To Softbank

To avoid any sense of false hype-building, we’ll admit right now: Softbank has already denied any involvement.  But rumor has it that Yahoo is in discussions to sell its stake in Yahoo Japan to Softbank, and a whole lot of people are hoping that’s the case.

Yahoo Japan is, if you’ll recall, not exactly the Yahoo most Americans know.  Yahoo only owns 33 percent of the organization, while Softbank controls a 42 percent stake.  And Yahoo Japan’s also on a different path in other respects, considering it’s arranged to make use of Google’s search tech.

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Facebook To Overtake Yahoo In Display Ads

Facebook is on track to overtake Yahoo in display ad revenue this year, according to a new estimate from eMarketer.

 Facebook’s display ad revenues will reach $2.19 billion this year, accounting for 21.6 percent of all U.S. display ad dollars. Yahoo’s market share will reach 16.4 percent, while Google will account for 12.6 percent of display ad spending.

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Bing Surpasses Yahoo For First Time Globally

Bing surpassed Yahoo in search for the first time worldwide in January and increased its lead in February, according to a new report from StatCounter.

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MyBlogLog Coming to An End

Yahoo is shutting down MyBlogLog, a service acquired by the company a few years ago, that lets you see who’s been visiting your blog. It’s been known for quite some time that it would happen, but users received an email today setting the date. It said: 

You have been identified as a customer of Yahoo! MyBlogLog. We will officially discontinue Yahoo! MyBlogLog effective May 24, 2011. Your agreement with Yahoo!, to the extent that it applies to the Yahoo! MyBlogLog, will terminate on May 24, 2011.

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Yahoo Launches Finance App For The iPad

 Yahoo has introduced a finance app for the iPad called MarketDash.

 MarketDash allows iPad users to manage views of stock charts, scroll across hours, days or months of market activity; plot points in time; and compare multiple stock tickers in one chart.



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Yahoo Highlights Role In Creation Of Watson

Pretty much everyone knows by now that Watson, the Jeopardy-playing supercomputer that was able to cream two human champions, was created by researchers at IBM.  And IBM’s made clear that Watson doesn’t work its magic by searching the Internet.  But apparently Yahoo tech did play a role in the creation of the machine.

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VEVO Second Only To YouTube In January

A total of 171 million U.S. Internet users watched online video in January for an average of 14.5 hours per viewer, according to the latest report from comScore.

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Yahoo To Launch Digital Newsstand For iPad And Android Tablets

Yahoo said today it would launch a digital newsstand called LiveStand, aimed at tablets and mobile phones, in the first half of this year.

The company said LiveStand will offer content to people based on their personal interests.

Content from Yahoo will include sports, news, finance, Flickr, omg!, and its contributor network.

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Monster To Power Yahoo Job Listings In Latin America

 Yahoo said today it has partnered with Monster on a deal under which the career site will provide job listings in Latin American markets.

Monster will become Yahoo’s provider of career and job content in Argentina, Brazil, Chile, Colombia, Mexico and Peru. Monster says the partnership will give it access to almost 55 million new Internet users in Latin America. Terms of the deal were not released.

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President Of Akamai To Join Yahoo’s Board Of Directors

Heads up, Yahoo watchers.  On April 1st, the company’s board of directors will undergo a change, with longtime board member Eric Hippeau resigning his post. David Kenny, the president of Akamai, will then join the group.

To first give some info on the departing member: Hippeau’s been on Yahoo’s board of directors since 1996.  He’s also served as CEO of the Huffington Post since 2009.  Now, however, he’s leaving behind both positions to join Lerer Ventures.

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More Yahoo Search BOSS Details Released

Sometime this summer, the latest version of Yahoo Search BOSS (Build Your Own Search Service) will launch, and on March 1st, Yahoo intends to provide lots more technical details.  But this morning, Yahoo shared what many developers really need to know: pricing info, along with its search advertising and branding policies.

We’ll go ahead and paste Yahoo’s full table of pricing info below so that you can have a look at it.  It’ll be pretty key in determining how everyone reacts to whatever else Yahoo has planned, after all.

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Yahoo Launches New Website For Safer Internet Day

Yahoo said today it is launching Yahoo Safely, ahead of Safer Internet Day on February 8, in an effort to create safer online experiences for young people.

Yahoo Safely allows users in  26 countries and 14 languages to access information and advices on making better choices online. The site aims to to inform parents, educators, and young people in their own languages about important topics, such as managing digital reputations, avoiding cyber-bullying, and learning how to minimize risks on mobile devices.

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Why Did Yahoo Miss the Huffington Post Boat?

Kara Swisher broke the news after the Super Bowl that AOL has purchased the Huffington Post for $315M with Arianna Huffington becoming the Editor in Chief in charge of AOL’s content properties. Techcrunch also has the internal AOL memo about the deal.

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Yahoo And Zillow Partner On Real Estate

Yahoo said today that all of its real estate listings will now be powered by Zillow.

Zillow will also sell local advertising on both sites, and the 4 million listings on Zillow will appear on Yahoo Real Estate.

Yahoo-Zillow Real estate agents will be able to advertise locally on Yahoo Real Estate, and home buyers will have more access to listings on the site along with more photos.

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Yahoo Debuts AdLabs for Fostering Innovation in Digital Ads

Yahoo has launched AdLabs, a group aimed at providing "scientific leadership" to the online advertising industry and accelerating innovation in digital ad products through Yahoo labs

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Super Bowl Advertising On the Web

As the Super Bowl approaches, so do the time-honored ads that will accompany it. Advertisers aren’t just turning to the game itself to capitalize, however. Many are turning to the web to get some mileage out of the event. The History Channel, for example, has turned to Yahoo, and will be running ads for a new Larry the Cable Guy show on Yahoo Sports to capitalize on the inevitable Super Bowl fan traffic. 

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Yahoo VP Leaving For Groupon

The company that’s said to have turned down a $6 billion acquisition offer from Google has now lured an important employee away from the second-biggest name in search.  Michael Shim, Vice President of Mobile Business Development and Partnerships at Yahoo, will soon start at Groupon.

Shim’s resume is quite impressive.  After graduating from Georgetown University and Cornell Law School, he worked for a time as a corporate lawyer.  Then he collected some paychecks from AOL before starting at Yahoo in 2006.

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Yahoo Beats Q4 Estimates, But Held Back By Forecast

The fourth quarter of 2010 could have gone much worse for Yahoo, judging from the earnings report the company released this afternoon.  Yahoo’s numbers were generally higher than what analysts expected, perhaps earning Carol Bartz a few points in unhappy shareholders’ eyes.  A low Q1 forecast threw a long shadow, however.

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Yahoo Confirms Layoffs Ahead Of Q4 Earnings Report

In a few minutes, Yahoo will release an earnings report concerning the fourth quarter of 2010, but prior to that, the company’s admitted that yet another round of layoffs is taking place.  The number of affected individuals is probably in the neighborhood of 140.

Obviously, that’s not great news for those people, and it may not be a good sign for Yahoo, either.  Many companies are expanding, not contracting, as the economy recovers.

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U.S. Paid Search Rebounded In 2010

U.S. paid search made solid gains in 2010 with 18.5 percent growth year-over-year, according to a new report from SearchIgnite.

The fourth quarter (Q4) showed strong growth, increasing 35.5 percent YoY with December leading the quarter at 44.8 percent YoY growth. The Q4 holiday season indicated improved consumer sentiment, with the average order value (AOV) up 31.3 percent YoY compared to a 13 percent decrease in 2009.


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Bing-Yahoo Transition Moves Forward In Australia, Brazil, Mexico

Australia, Brazil, and Mexico have populations of 22.5 million, 190.7 million, and 112.3 million people, respectively.  Which adds up to 325.5 million potential users, all in all.  It’s a big deal, then, that the Bing-Yahoo search transition progressed in these three countries today.

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Yahoo Launches Online Sports Magazine

Yahoo Sports has launched “ThePostGame,” an online magazine it says “covers the world of sports from a lifestyle and entertainment perspective.”

ThePostGame features one-on-one interviews with athletes and coaches, The High Five, a daily line up of the five most popular sports links and original content from sports related blogs.

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World IPv6 Day Will Test the Next Phase of the Internet

The Internet Society, a nonprofit organization for Internet standards has announced World IPv6 Day to take place on June 8. This is a day in which major web properties like Google, Facebook, and Yahoo (the three of which make up a combined billion visits per day) join major content delivery networks like Akamai and Limelight Networks for a 24-hour global trial of IPv6, the next-generation Internet protocol. 

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New SVP Of Yahoo Media Network Hired

Most stories covering personnel moves at Yahoo don’t exactly count as wins for the company, but it looks like Yahoo’s set to attain a victory.  Reports indicate Mickie Rosen will soon assume the title "Senior Vice President of the Yahoo Media Network."

Rosen has an impressive resume.  Her career began at McKinsey & Company, a large and well-known consulting firm, while she attended Harvard Business School.  She did stints at Disney, Quisic, Idealab, and Fandango afterward.

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Yahoo, Disney May Strike Connected TV Deal

Yahoo Connected TV might soon get a serious bump in respectability in the eyes of sports fans and families with kids.  A potential deal with Disney could bring content from ESPN and Disney (along with ABC) to the platform, according to a new report.

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Yahoo Brings “Broadcast Interactivity” to Connected TV

At the Consumer Electronics Show in Vegas, Yahoo announced that it’s introducing some new connected TV features, partnerships and apps. 

For one, Yahoo announced "Broadcast Interactivity" to launch with select national broadcast and cable TV providers and brand advertisers. The company is collaborating with ABC, CBS, HSN, and Showtime on content for a pilot program in the first half of 2011. Brand advertisers Ford, Mattel and Microsoft are also planning to work with Yahoo on this. 

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Top Searches Will Be Influenced By Changes in Search Habits, APIs

Tired of top ten of 2010 lists yet? Me too. We’re 4 days into 2011 now. Enough is enough. Yahoo got the memo, as now it is looking back on the past decade in search beginning with 2001, and looking at how much has changed (and how much hasn’t). 

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Hudson Square Research Labels Google, Yahoo “Buys”

Anyone who’s looking to invest a little Christmas money might want to listen up.  While we’re neither backing nor attacking this advice, Hudson Square Research has initiated coverage on Google and Yahoo, labeling them both a "buy" and setting price targets significantly above the stocks’ current prices.

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Paul Allen Refiles Lawsuit Against Top Tech Companies

Whatever his faults, Microsoft cofounder Paul Allen is at least persistent and ambitious.  Allen proved this yesterday by refiling a patent infringement lawsuit against AOL, Apple, eBay, Facebook, Google, Netflix, Office Depot, OfficeMax, Staples, Yahoo, and YouTube.

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Yahoo-to-Microsoft Ad Transition Period Drawing to a Close

The deadline for Yahoo Search Marketing advertisers to transition their campaigns to Microsoft’s adCenter is approaching. You’ve had ample time to do, but there are no doubt some procrastinators out there. 

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Facebook Passes Yahoo In Number Of Video Streams Referred

Facebook defines itself as something that "helps you connect and share with the people in your life," and now more than ever, it looks like folks are sharing videos.  Brightcove and TubeMogul determined yesterday that Facebook passed Yahoo in terms of video streams referred during the third quarter.

To be clear: the difference wasn’t large, and Google’s still in the lead by a huge margin.  Bing and Twitter aren’t entirely out of the running, either.

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Yahoo Puts Pre-Tax Cost Of Layoffs At $33-$38 Million

Shareholders may grumble, but there’s perhaps a bit of good news regarding the four percent of Yahoo’s employees who were laid off last week.  Yahoo’s calculated the pre-tax cost of the layoffs at somewhere in the neighborhood of $35 million.

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Resources to Help You Migrate Away From Delicious

By now, you’ve probably heard the unfortunate news. Yahoo is sunsetting Delicious (and a few other platforms).

Folks are upset (or maybe disappointed is a better word). I’m one of them. I’ve come to rely on Delicious as my primary bookmarking system (not so much on the social side). And now I’m left looking for alternatives.

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Leaked Document Outlines Impending Yahoo Shutdowns

Fans of AltaVista, Delicious, Fire Eagle, and Yahoo Buzz – along with many other Yahoo properties – may want to devise a backup plan.  A leaked corporate document indicates that a number of sites are due to be shut down, and more than a few others will in some way be merged.

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Experian Hitwise Marks Progress Of Bing-Yahoo Partnership

It can be a bit of a balancing act when reports concerning the search market come out; if comScore, Experian Hitwise, and Nielsen all say different things, it’s embarrassing to have three contradictory headlines.  New numbers from Experian Hitwise tend to agree with yesterday’s comScore stats in asserting that November was a good month for Bing, however.

comScore said Google’s market share went down, Yahoo’s went down, and Bing’s went up.  Experian Hitwise found that Google’s share went down, Yahoo’s went up, and Bing’s also increased a bit.

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Gawker Attack Sends Ripples Throughout the Web

I can’t remember the last time we’ve seen so many hacking (and related) stories in the news, particularly in which so many big name brands were affected in such a short amount of time. Last week, of course the big stories were about "Anonymous" taking down MasterCard, Visa, PayPal, etc. 

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Google, Yahoo, Microsoft To Fight Illegal Pharmacies With White House

Google, Yahoo, and Microsoft can’t agree on much, and you might imagine that tossing some politicians into the situation wouldn’t help, but a common goal’s come to light.  These companies, along with many others and the Obama administration, intend to stop illegal online pharmacies from doing business.

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Yahoo Tests New Local Site for Mobile Users

Yahoo has launched the new Yahoo Local for Mobile experience in beta. 

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Report: Brand Perception Suffers in 2010 for Google, Yahoo, Facebook, MySpace

WebProNews received some interesting findings from YouGov BrandIndex, indicating that it has not been a good year for public perception of social media brands (which in this case includes Google, Yahoo, Bing, and AOL, in addition to more obvious brands like Facebook and MySpace).

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Yahoo Launches Random Acts Of Kindness Campaign For The Holidays

Yahoo is asking its users to come together this holiday season and make a difference through simple acts of kindness.

The campaign, called “How Good Grows,” encourages people to do random acts of kindness and update their online status to get others to join in.

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AOL Reportedly Considering Break Up to Attract Yahoo Merger

AOL and Yahoo both have new focuses on churning out content. This is one reason why some industry analysts have suggested that the two companies would be a good fit for a merger. It’s made for interesting conversation, but there has never been any substantial evidence that the two companies would ever pursue such an endeavor. 

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Yahoo’s Mergers And Acquisitions Chief To Split

The odds of Yahoo making any brilliant acquisitions in the near future – which were arguably already slim – appear set to decrease again.  A report’s indicated that Andrew Siegel, the head of corporate development (and therefore mergers and acquisitions) is leaving the company.

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Yahoo Releases “Year In Review” Lists

The end of the year is almost here, and with it, so are the looks back at everything important that transpired in 2010.  Yahoo’s more than done its part, too, as today the company released well over a dozen lists covering popular searches in different categories.

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Mobile Users Are Using Their Devices in Your Store. Are You Taking Advantage?

9 out of 10 mobile Internet users have accessed the mobile web while at a store, according to a new study from Yahoo and Nielsen. Furthermore, 51% of those users indicate that they make a purchase after doing research on their mobile device. 

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Retailers Increasing Paid Search Ads Ahead Of Black Friday

U.S. paid search spend from retailers has increased nearly 37 percent ahead of Black Friday and Cyber Monday, compared to last year, according to a new report from SearchIgnite.

The increase in retailers’ online PPC spend appears to be paying off as the economy bounces back from the recession; the rate at which consumers converted after clicking on a paid search advertisement was up 28.7% and their Average Order Values from online shopping were up 20.7% YoY.

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Make Yahoo Your Homepage To Help Schools

Yahoo has launched Yahoo Homepages for Homerooms, a program aimed at helping teachers and classrooms get funding for projects.


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Yahoo Partners With Groupon On Local Deals

Daily deal shopping website Groupon has reached a distribution partnership with Yahoo to bring local deals to users.

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Yahoo Aims to Be THE Place for Local Deals

It’s quite a day for local search. Not only has Google launched a new social recommendation engine to tie into its local results, Yahoo has made a handful of announcements having to do with local and social features. 

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Is a Shake-Up Brewing in the Search Market?

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