Yahoo has given Yahoo Search Marketing advertisers the ability to have their ads shown in filtered searches. When Yahoo launched its new search results pages last month, they added the ability for users to filter results by site. Relevant ads are now appearing with these results.
Yahoo has decided to drop some knowledge on Yahoo Search Marketing advertisers about a tool it has that it says will speed up their campaign optimization. If you are not familiar with it, it's called the Bulksheet.
Yahoo is launching a campaign with Bank of America this week, which a spokesperson for Yahoo tells WebProNews is essentially "a big online push for BofA to build visibility and facilitate dialogue in the small business community."
Yahoo's Small Business Answers Center is designed for small business owners with "great ideas and good questions," who don't always get credible answers.
Yahoo is testing the use of favicons in sponsored ads. When a user searches for your domain name, your favicon will appear in your sponsored result.
Yahoo looks at the example of Expedia. You can see how it looks in the following screenshot:
Today Yahoo announced the addition of three new targeting options for Yahoo Search Marketing ads. They are demographic targeting, ad scheduling, and enhanced ZIP-level geo-targeting.
Yahoo Search Marketing is offering a plethora of keyword suggestion options for its advertisers. They say these keywords hold considerable search volume but typically fewer advertisers than others.
Google's not the only one passing out some tips to get businesses ready for the holidays. They recently offered some tips for utilizing Google Analytics, Google Checkout, and of course, the ever-popular, Google AdWords. Had their deal with Yahoo gone through, you may have been able to incorporate some of these tips with Yahoo's advertising platform, but it seems that it was not meant to be.
Many online advertisers continue to struggle with the decision to use either search engine advertising or display advertising. Google AdWords, Yahoo Search Marketing, Microsoft AdCenter and the like, or good old fashioned banner displays. Both offer valid reasons, and each outperforms the other in different areas. Why Not Use Both?
Yahoo is still awaiting approval from the U.S. Department of Justice on their proposed search advertising deal with Google, but that has not stopped them from making adjustments to their own advertising platform. In fact, some think they might even be doing it to emphasize to critics of the deal, that they are still serious about their own advertising endeavors, and are not just bowing down to the forces of Google.
Did-it, a full-service online advertising and marketing services company, has been qualified as a Certified Ambassador Agency by Yahoo! Search Marketing. The Yahoo! Search Marketing Certified Ambassador tier is designed to meet the needs of higher-performing agencies, SEMs and other search marketing resellers who channel a considerable amount of their clients’ quarterly ad-spend to Yahoo! Search Marketing.
According to Yahoo! Search Marketing:
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