WebProNews

Yahoo! Search Marketing: Did-it a Certified Ambassador

Did-it, a full-service online advertising and marketing services company, has been qualified as a Certified Ambassador Agency by Yahoo! Search Marketing. The Yahoo! Search Marketing Certified Ambassador tier is designed to meet the needs of higher-performing agencies, SEMs and other search marketing resellers who channel a considerable amount of their clients’ quarterly ad-spend to Yahoo! Search Marketing. According to Yahoo! Search Marketing:

YSM Applying Discounts to Publisher Clicks

Yahoo has just rolled out quality-based pricing for Yahoo Search Marketing, effectively discounting certain CPCs on the Yahoo Publisher Network (similar to Google’s smart pricing).

Yahoo Search Marketing Commercial API Program

Yahoo has announced the launch of its new Yahoo Search Marketing Commercial API Program, giving both individuals and agencies access to their APIs for the new Panama platform.

Glitch in Yahoo Search Marketing

Yahoo! finalized the consolidation of affiliate programs to a single which includes Yahoo! Search Marketing as well. Carsten Cumbrowski at Search Engine Journal informs about a flaw in the code of the YSM landing page. Carsten says: I can only imaging what must go through the head of a CS rep due to claims made by new YSM advertisers that swear by the life of their mother that Yahoo! promised but never provided them with the advertised amount of free clicks. Not advertised on another website or old magazine, but on the YSM sign-up page itself.

Yahoo Search Marketing Handbook

Mona Elesseily has nearly five years experience crafting Yahoo Search Marketing (YSM) campaigns for her clients but over the last 16-months, she has been absolutely immersed.