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Yahoo Talks New Panama Features

Navneet Kaushal — Thu, 29 Nov 2007 19:16:59 +0000

TheYahoo! Panama team has been working on new methods through which advertisers can fine-tune their ad campaigns. The details of these enhancements to their service are available at the YSM blog.

Here is a brief about the new features:

Campaign Bid Tune-Up – This provides advertisers a tool for optimizing Sponsored Search campaigns. It’s a self-service tool that gives you suggested keyword bids and daily spending limit. This is really ideal for folks who don’t have access to or do not use Campaign Optimization.

Saved Preferences – This feature enables advertisers to move from page to page in their account without having to reset column views. Preferences will stick even after they log out and log back in. Saved preferences will work in the Campaign Summary, Campaign Detail, Ad Group Detail sections of the account.

It seems Yahoo! Panama is really on the move to further enhance their service.

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Recent Yahoo Panama Upgrades

Lee Odden — Fri, 29 Jun 2007 14:59:43 +0000

Yahoo Panama is on the upgrade path with several new features to help advertisers streamline account management:

Move/copy keywords: You can now move and copy keywords from one ad group to another without doing the copy/paste/delete thing. On the Ad Group page under the “Campaigns” tab, you’ll now see a “Move” button which will allow you to move or copy keywords from one ad group to another ad group.” Note that there is still a 1000 keyword limit per ad group.

Streamline keyword selector tool: Yahoo now provides an estimate of the monthly searches on each keyword suggested. This provides more detailed information on the traffic that this keyword may be able to generate. As before, you can select the keywords you wish to add by clicking the box next to the suggestions and clicking “Add Keywords.”

Ad writing help guide: When creating ads, you’ll be able to preview ads that appear in search results for your selected keywords.

Panama is catching up to Google AdWords in features pretty quickly. What has your experience with Panama been so far?

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UK Yahoo Panama Migration Started w/ Full Launch In Q2

Dan Sharp — Sat, 24 Mar 2007 02:02:07 +0000

Account migration to Yahoos much anticipated Panama ad platform has already started in the UK. Yahoo are working with agencies & select advertisers as we speak to tighten up campaign structure to ensure the transition is smooth. The first ‘group’ of accounts will be fully migrated accross to the new platform over the next few weeks, before the initial launch.

Having worked with Andrew Buckman (EU product developer of YSM!) Jensense expects Yahoos launch date to be much sooner than many expect -

It should be available to advertisers by the beginning of May, but my instinct says that advertisers will likely see it sooner than that, in mid to late April.

So what does this mean to advertisers?

If you haven’t already, now is the time to really tighten up your campaigns, adgroups (categories), adtext & keywords as relevancy & CTR will be key to performing in the new ‘quality’ based bidding that will be introduced soon after launch.

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