All Posts Tagged Tag: ‘Yahoo Japan’
Yahoo Japan and BrightTag have expanded upon their strategic partnership , making Yahoo Japan the exclusive Japan market distributor of the BrightTag One platform. BrightTag says that through the partnership, Yahoo Japan’s dominant market position and its own patent-pending Server-Direct technology will create “a new standard for data collection and distribution across the entire Japan online media market.” That market, …
To avoid any sense of false hype-building, we’ll admit right now: Softbank has already denied any involvement. But rumor has it that Yahoo is in discussions to sell its stake in Yahoo Japan to Softbank, and a whole lot of people are hoping that’s the case.
Yahoo Japan is, if you’ll recall, not exactly the Yahoo most Americans know. Yahoo only owns 33 percent of the organization, while Softbank controls a 42 percent stake. And Yahoo Japan’s also on a different path in other respects, considering it’s arranged to make use of Google’s search tech.
A tie-up between Yahoo Japan and Google may sound unlikely for all sorts of reasons, but antitrust regulators in Japan see no reason to stop the deal from going forward. Earlier today, the Fair Trade Commission declared that the proposed partnership isn’t anticompetitive.
A little background information: Yahoo Japan said in July that it intended to make use of Google’s search tech, which came as a surprise to many since Yahoo and Bing were moving forward together in the U.S.
An organization that bears Yahoo’s name – even though Yahoo just holds a 35 percent stake in it – has acquired another company. Cirius Technologies, which deals in location-based advertising tech, is now part of Yahoo Japan.
Cirius’s primary business is a service called AdLocal. It acts as a location-based mobile advertising network, allowing marketers to pick where and when consumers will see an appeal to buy something, along with who (in terms of demographics) the consumers will be.