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All Posts Tagged Tag: ‘Yahoo Gemini’

Yahoo Gives Developers New Video App Install Ads

Yahoo announced the launch of video app install ads for developers globally. They’re available through the company’s Gemini self-serve user interface. “With this powerful combination of the engagement of video and the performance of install ads, Yahoo Developers can promote their apps across Yahoo apps and thousands of others on the Yahoo network while using the enhanced audience targeting of …

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Tumblr Sponsored Posts To Be Shown Across Yahoo Properties

Here we are just about a year since Yahoo officially acquired Tumblr. Yahoo announced today that content from Tumblr Sponsored Posts will now be promoted across Yahoo in addition to Tumblr, giving them the potential to reach over 800 million average monthly visitors. The Sponsored Posts are now integrated and available through Yahoo Gemini, the marketplace the company launched in …

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Yahoo Launches New Native Ads

Yahoo is rolling out new, image-rich native ads, which according to the company, will be a “seamless part of the content around them.” “These new ad formats can deliver deep user engagement and drive improved recall, intent and favorability for advertisers,” a Yahoo spokesperson tells WebProNews. “With half of our monthly active users coming to Yahoo on a mobile device, …

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Yahoo Gemini Puts Mobile Search, Native Ads In One Marketplace

Yahoo announced the launch of a new mobile search and native advertising marketplace called Yahoo Gemini. Advertisers can use it to buy, manage and optimize mobile search and native ad spend from a single place. The product is available through Yahoo Ad Manager, the company’s existing self-service buying platform. “Mobile is the fastest-growing market segment, and we have innovated how …

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