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Yahoo Advertising Gets Revamp With Tumblr Ads, New Audience Ads, Ad Manager & Ad Exchange Yahoo Advertising Gets Revamp With Tumblr Ads, New Audience Ads, Ad Manager & Ad Exchange

In addition to announcing the acquisition of Aviate, the launch of Yahoo News Digest, Yahoo Tech and Yahoo Food, and a new Smart TV platform, Yahoo announced a complete revamp of Yahoo Advertising at CES in Las Vegas. Under the …

Yahoo Goes All Out With 2012 Olympic Coverage

Yahoo has been gaining a reputation for exceptional Olympic coverage, and this year won’t be any exception once the events are underway. Their goal is to bring their over 700 million users closer to the events via creations like their …

Yahoo Lets Users See How They’re Being Tracked for Ads

Yahoo has launched a tool it’s calling "Ad Interest Manager" in beta. The tool is designed to provide transparency and let Yahoo users make decisions about how they want their information to be exposed to interest-based advertising from the Yahoo Ad Network.