All Posts Tagged Tag: ‘Yahoo Ad Manager’

Yahoo Gemini Puts Mobile Search, Native Ads In One Marketplace

Yahoo announced the launch of a new mobile search and native advertising marketplace called Yahoo Gemini. Advertisers can use it to buy, manage and optimize mobile search and native ad spend from a single place. The product is available through Yahoo Ad Manager, the company’s existing self-service buying platform. “Mobile is the fastest-growing market segment, and we have innovated how …

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Yahoo Advertising Gets Revamp With Tumblr Ads, New Audience Ads, Ad Manager & Ad Exchange

In addition to announcing the acquisition of Aviate, the launch of Yahoo News Digest, Yahoo Tech and Yahoo Food, and a new Smart TV platform, Yahoo announced a complete revamp of Yahoo Advertising at CES in Las Vegas. Under the new platform, Tumblr sponsored posts are powered by Yahoo advertising. We knew Tumblr would be getting more ads when Yahoo …

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