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Y!ou Articles

Yahoo Time Spent Stats Up After Ad Campaign
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An advertising campaign can have miraculous effects, causing people to feel better about a company and give it more time and money.  Or it can be as effective as burning a pile of cash (on primetime TV, no less).  Luckily for Yahoo, Nielsen data indicates that its "Y!ou" campaign is imitating the first formula.

Watch the New Yahoo Commercial
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Yahoo’s first commercial from the big $100 million "Y!ou" campaign has hit the web. The clip has been posted at several video sites and social networks around the web, and has likely been embedded all over the place by now. The company says it will soon air on TV (via SIA).