WWF’s Gift Center on Facebook allows users to make a donation and pick a symbolic animal adoption from a list of more than 100 animals. Animal adoptions and all other items from the gift catalog, are connected to Facebook’s “Like”  and “Share” features, allowing users to create virtual “wish lists.”

“We are offering our members and other supporters on Facebook a unique opportunity to support WWF’s conservation work while demonstrating to friends and family their commitment to protecting our planet’s most amazing wildlife and wild places,” said WWF’s chief marketing officer, Terry Macko. 

“Our new Facebook Gift Center is an innovative way to educate and fundraise and it allows people to have fun by giving, getting, ‘liking’ and ‘sharing.’”

All symbolic adoption donations made through the gift catalog come with a formal adoption certificate, a color photo of the adopted species and a description card.  Adoptions of $50 or more come with a a stuffed animal of the adopter’s choice and are shipped free in the U.S.

The purpose of the environmental initiative is to save energy and reduce greenhouse gas emissions by setting new targets for energy-efficient computers and promoting the adoption of energy saving computers on a global scale.

"Today, the average desktop PC wastes nearly half of its power, and the average server wastes one-third of its power," said Urs Hlzle, senior vice president, Operations & Google Fellow.

"The Climate Savers Computing Initiative is setting a new 90 percent efficiency target for power supplies, which if achieved, will reduce greenhouse gas emissions by 54 million tons per year — and save more than $5.5 billion in energy costs."

Computer manufactures that back the initiative plan on producing energy-efficient products that meet or exceed the EPA’s Energy Star guidelines.

Individual consumers can also get involved in the Climate Savers Computing Initiative by visiting the Web site.

The Climate Savers Computing Initiative licensed its name from the World Wildlife Fund Climate savers program.

"This is the first time our Climate Savers program has been applied to an entire sector, engaging manufacturers, retailers and consumers," said John Donoghue, senior vice president for the World Wildlife Fund. "We are pleased to join these industry leaders to provide solutions to address climate change."