One of the easiest things you can do to optimize a web page is to write a better title for it. Aside from writing great content, learning how to write better titles is the best thing you can do for your web page. I’ll start with the basics of a page title and then move into more advanced discussion.

Posting’s been light the last few days, for no real reason other than my laziness, but some issues have been stewing in the back of my head and I’ll be posting more on them here shortly…

Guest blogging.
It’s definitely something you should consider doing as a blogger.
If you have a blog, having occasional guest bloggers appear on your own blog, is often a good idea as well.

Many clients of Sidhe Communications, http://www.sidhecommunications.com, want to know how to increase web traffic.

One of the biggest challenges for most Internet Marketers is writing effective ad copy. This is hardly surprising. Most marketers are not professional writers and writing ad copy is a difficult skill for beginning marketers to master. Here are some tips that might assist you in writing an effective, profit-producind ad.

Welcome to the zany ideas of a productive writer. My students keep reminding me of my unusual tools and how helpful they have been for them. I also thank my students for their concept testing and refinement. Now, I feel much more confidant about sending them out into the world.

Anyone who knows anything about web accessibility knows that images need alternative, or ALT, text assigned to them.

Tiger, the title of Apple’s latest OS, officially hits store shelves tomorrow, which means today the gates swing open for all the major media outlets …

Using press releases for marketing purposes has become increasingly popular lately.

If you’re a PR pro, you have your text books and you’ve done the training on how to relate to journalists and how to handle media interviews.

I’ve been writing lots of stuff about how to write optimized content (visit http://www.amrithallan.com/optimized-content.asp to see what’s optimized content) for web pages.

Like many companies, especially in the tech industry, IBM is no stranger to public blogs with more than 20 employees listed at the developer blogs’ portal.

Search Engine Strategies is next Monday… you needed a reminder, didn’t you … As the show is being held in New York, the theme is going to focus a little more on the “marketing” aspects of SEM …

When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them.

Most Linux and Unix programs are written in C. When you download source for a project, it will often be C or C++ source code. You don’t necessarily need to know a darn thing about C or anything else to compile the source if you aren’t changing it. It may be helpful for you to understand a bit if you are having problems with the compile, but even that isn’t really necessary.

Any old policy and procedure format saves time by not having to start from scratch, right? Well, not necessarily.

As I look through my various forum links and review some of my company email, I keep coming across questions relating to generating inbound links to increase web site ranking.

There are many, many advantages to selling eBooks online, not least the fact that once the eBook is written, the sales and delivery process can be automated so that as the seller, there is literally nothing for you to do when you make a sale. To illustrate this point, I have sold over 15,000 copies of my most popular eBooks since I first wrote them but other than carrying out an update every few months, these products now don’t involve me in any work whatsoever.

Google “…is big. Really Big. You just won’t believe how vastly hugely mind-bogglingly big it is.” (excerpt from The Hitchhiker’s Guide to the Galaxy)

It is no secret among internet marketers that writing articles is a great way to market your website.

Rather, I hate calling the stuff I write “sales letters” because it’s so much more than that. In a recent article I wrote, I mentioned that Internet sales letters should actually be called webpages more than anything else.