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Paying Writers Based on Traffic

It may be a new year, but we’re still talking (well, some of us are anyway) about an old issue: namely, the idea of paying writers based on the traffic they get.

The focus of the debate right now is Gawker, where Nick Denton has apparently started paying his bloggers based in part on how many views their posts get. This one has been around for awhile, but now it’s official thanks to a memo on (Gawker-owned) Valleywag.

The Importance of SEO Copy Writing to High Rankings
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In this MSNBC interview the Snr. V.P. of Network Solutions covers what any business needs for page one search rankings.

 

Knol: Google Coins A New Word
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Most of the techie blogosphere can tell you a knol is a unit of knowledge, now that Google has informed us it is so.

Writing For Leads Is Bad Business

Recently I re-read a business book (written by some PhD’s who counsel people to improve their careers), and each chapter struck me as salesy — as if it were primarily crafted to speak to the 1% of readers who might be likely to follow up as consulting prospects.

Profitable Niche Publishing Business Models
Via TC, I discovered IBM released a report on how the they think the $550 billion global ad market might change in the coming years. The predictions look bleak for most ad agencies and traditional media gatekeepers, but good for niche publishers who have a solid stream of attention:

The Secret of Writing Good Copy

It would be annoying for me to link to grokdotcom every day, so I don’t. But if you don’t have it in your regular rotation of RSS feeds, what are you waiting for? Here’s a great example—a post that pulls together over a dozen great articles on writing winning Web copy. It’s taking some of us a while, but we’re finally figuring out that Web marketing can really depend on your words.

Say Goodbye To Ye Olde Editorial Process

There may always be a place for paper. This isn’t about that – the likelihood that print is on the verge of extinction – but rather how a new generation of editors and writers present the news in a digital world. The new format for news – there must always be a standard eventually – is evolving, as dinosaurs wheeze and choke.

Hey, Shakespeare! Nobody Cares; Web Writing Tips

Writing for the Web is tricky business because there is no audience more diverse. Writers, especially purist writers (I’m pointing at myself both accusatorily and guiltily), are stubborn, especially ones honed in a print world where the appropriate audience finds you or rejects in distant silence, and writers (secretly) want you to bask in their brilliance.

AdSense Blog Reveals Odd Banking Policy
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An otherwise mild write-up of how Google sends checks to AdSense publishers for their earnings has a strange twist that hints at a relationship with Citibank that defies common banking practices.

SES – Lee’s Day 2 Wrap Up
Test: How many geeks (and proud of it) in this picture?

Sphinn Meetup

SES – Writing for Search Engines
To please search engines, you need to be using the keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers. Toward the end of the session, volunteers from the audience will have their sites reviewed to see how copy could be better crafted to please search engine ranking algorithms as well as human visitors, as time allows.

Things To Remember When You Research Blogging
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Forgive me. I err on the side of art. That means I don’t like formulas much. Formulas give us over-saturation of reality shows, twisted versions of pure originals, and Spice Girl reunions. While I understand that making the intangible tangible can be valuable, the true visionaries pay no attention to how you’re supposed to do it.

Jakob Nielsen Hates Blog Posts, Comments

Little quick-hit blog posts (should we call them blosts?) and comments left on other blogs don’t do enough to attract truly desirable customers to sites.

Shocker: Writing Quality Important To Blog Readers

People have debated whether content is really king for some time, and for content producers, it seems a no-brainer: create quality content and the audience will come. That’s the way it’s always been, that’s how it will remain. A survey about blog readership conducted by Vizu confirms that mantra, and reinforces the importance of good writing.

Google Bans Ads For Essay Writing Services
Google has banned essay writing services from advertising on its AdWords platform.

Scoble Writing for Fast Company Magazine

I just learned that I’m a new columnist for Fast Company magazine where I’ll write a monthly piece, about 700 words. Still don’t know what the title will be, but we’re thinking “Naked Conversations.”

My first column will probably mirror my new speech I’m working on, titled “Living in a Google World.”

The SEO Playbook (Welcome to the Rabbit Hole)

SEO is about more than meta tags, title tags, and targeted anchor text. Call it "competitive webmastering", "SEO", or any one of a slew of other titles – it is the thought process of lateral thinking and understanding of website creation and marketing combined that matters most.

Writing For Online Readers Goes Against The Book

It pains me to suggest this, but we must ignore (one of) the teachings of Strunk and White.  We must turn our backs on a number of other writing guides.  And we must break our own habit of writing out numbers as words.

Instead, we should represent numbers with numerals – a recent eye-tracking study suggests that they’re much more likely to capture online readers’ interest.

Wall On the Web in 5 Years

In 5 years the web will not look like it does now. 5 years ago cheesy thin topical directories were linkworthy and serious webmasters voted for them. If your competitors are outranking you based on

  • having a more well known brand
  • earlier market entry

don’t think that you are going to catch them and beat them and STAY RELEVANT by only replicating their links and doing what they are doing. 

Writing for More Than One Audience

Many sites tend to steer clear of controversy, but want the traffic controversy can bring. What are the solutions?

The Writing Style of Your Company’s Blog

I was honored to speak yesterday on corporate blogging in DC, as a joint event put on by Merry Bruns and DC Web Women. The two other speakers, Scott Briscoe of ASAE, and Lorelei Brown of the Natl Association of Realtors, are both longtime bloggers and we had a great time sharing our experience on how the business world looks at blogging.

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