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WPP Group

24/7 Real Media Sold To WPP Group Syndicate content

By Doug Caverly - Thu, 05/17/2007 - 11:15am.
Google got DoubleClick.  Yahoo spent $680 million on Right Media.  And Microsoft failed - that’s right, failed - to acquire 24/7 Real Media (as well as DoubleClick), an online marketing company.  WPP Group, a London-based communications services entity, snatched it up instead.
News Tags: 24/7 Real Media, WPP, media, Microsoft, WPP Group
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