WebProNews

Federated Media Works With Facebook Apps

A number of recent stories have noted rifts between Facebook and advertisers; the launch of Beacon was, all in all, a bad move.  But Federated Media Publishing wasn’t scared away, and has actually partnered with the owners of some Facebook applications.

eBay Works To Keep Buyers, Sellers Interested

I’ve never had a serious grudge against eBay or complaint about its site.  Nonetheless, it’s been months since I’ve visited an online auction for personal reasons, and eBay is trying hard to reverse this sort of behavior.

Microsoft Works With Police To Fight Cybercrime

Microsoft has been increasing its collaboration with law enforcement globally in order to fight cyber crime.

SMX: Effectively Leveraging Social Networking

Facebook, MySpace, LinkedIn, Twitter and others allow people to connect with others and foster networks of friends or colleagues. Participate appropriately, and your company will find "friends" interested in what you have to say (and sell). Cross the line and the mob may turn on you and reject your message. In this session you'll learn to network and participate in an acceptable and effective manner. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

"Look at me" Marketing Works

I'm in Las Vegas for the first time in many years, and I am struck by the sheer opulence of the various hotels. I admit that I don't know what causes gamblers to choose their venues, but it seems as though each hotel is in competition to look bigger, better, and fancier than the next. It's classic "look at me" marketing. Until the Web came along, most companies didn't know there was any other kind of marketing.

Long Live Free: How Free Makes Money

The concept of "free" isn't exactly a new one, but it is taking on a sort of new life in the digital age as major publishers (slowly) warm up to the concept – except the recording industry, of course, where the "free" is usually coupled with "to help make us a lot more money."

Yahoo Sports Shortcut Takes A Swing

Do a query for a professional athlete on Yahoo Search, and a new Sports Shortcut may appear with extra details about him. UPDATE: It does now in Firefox; please see the comments section for details.

Google Apps Increases Global Focus

Google is often referred to as a “search giant,” and there are a lot of reasons behind that nickname.  But as you’d expect, the giant doesn’t always take baby steps, and Google has just introduced a large number of changes that should make Google Apps more accessible.

Free Microsoft Works May Take On Google

Time and time again, Google has claimed that its various products and services are not intended to compete with Microsoft Office.  That’s doubtful, but in any event, Microsoft seems prepared to for the clash - a vice president has indicated that the next version of Microsoft Works will be free and ad-supported.

TradeDoubler Tosses $115 Million At IMW Group

While our American readers may not recognize the name, folks in Britain should know The Search Works (“the UK’s largest search engine marketing company”).  The Search Works, along with The Technology Works, is owned by The IMW Group, and thanks to a new acquisition, The IMW Group is now owned by TradeDoubler.