word-of-mouth Articles

Blogs Can Still Drive Big Traffic
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You would almost think blogging was dead, the way headlines are dominated by Twitter, Facebook, and social media in general. I’ve always considered blogging to be a part of social media anyway, as the commenting factor lends to engagement between author and user.

Using WoM to Create Buzz

“There is only one thing worse than being talked about, that is not being talked about”
-Oscar Wilde

Yesterday I heard Andy Sernovitz speak about word of mouth marketing – one of the most imaginative ways to attract customers. Just like we want to be friends with and around people we like, we buy from companies we like.

Online Or Off, Star Power Overrated

Getting an A-list blogger to endorse your product isn’t all it’s cracked up to be, according to new research. And, according to another research paper, getting celebrities to endorse political campaigns can backfire.

Making Link Bait Work For You
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Link baiting. You’ve heard of it, most likely, but maybe are at a loss as to how it works or how to make it work for you. In this article, we explore both the search and social aspects of link bait, what it is, and how it can be approached.

Small Biz Has An Attitude About Search
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Though the small and medium business (SMB) market has a handle on the importance of a website, nearly six out of ten are not actively doing search or other types of online marketing.

The Best Defense Against Bad Word of Mouth

Uber customer service snafus like Jet Blue aside, a business is bound to catch a customer on a bad day – or vice versa. This can spawn a fiery blog post which, in plain view of Google, can morph into an issue with “negative fiscal ramifications” for the business in question.

A Quantum Leap Into Viral Marketing

There is no stronger force in marketing than word of mouth. A salesperson, or evangelist, as they like to be called nowadays, has no leverage or influence greater than the authentic voice of a friend, or the experienced voice of a fellow consumer.

FTC Gags Stealth Marketing

If a company wants to try out word-of-mouth marketing, they need to understand that building buzz without disclosing who’s paying for that marketing could cause them a Federal-sized headache.