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word-of-mouth

Blogs Can Still Drive Big Traffic Syndicate content

You would almost think blogging was dead, the way headlines are dominated by Twitter, Facebook, and social media in general. I've always considered blogging to be a part of social media anyway, as the commenting factor lends to engagement between author and user.

A Quantum Leap Into Viral Marketing Syndicate content

There is no stronger force in marketing than word of mouth. A salesperson, or evangelist, as they like to be called nowadays, has no leverage or influence greater than the authentic voice of a friend, or the experienced voice of a fellow consumer.

FTC Gags Stealth Marketing Syndicate content

If a company wants to try out word-of-mouth marketing, they need to understand that building buzz without disclosing who's paying for that marketing could cause them a Federal-sized headache.
News Tags: Marketing, word-of-mouth, FTC
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