WOMMA Articles

WOMMA Blows It On Disclosure Issue
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The Word of Mouth Marketing Association takes aim at the blogosphere’s favorite target, PayPerPost, but Andy Beard found some reasons to be concerned about their choices of disclosure exemplars.

Before You Send Stuff to Bloggers…

Karl over at ExperienceCurve posted an interesting question for bloggers yesterday about how you would react to getting free products as a blogger and what sense of obligation you might feel. Nokia is experimenting with this, and just about every consumer products brand I work with is considering it and trying to find the right way to do it as well.

The New PR in London

Heading into London this afternoon for the Delivering The New PR conference tomorrow.

Filling The Knowledge Gap With SNCR

I’ve been working in the background the last few months with Jen McClure on the SNCR Research Symposium and Awards Gala, which took place earlier this week in Boston.

PRWeb Evangelist Affiliate Program

PRWeb has announced the launch of their Evangelist affiliate program. Currently in beta, the program is available to a limited number of participants to start.

Shopping Meets Social Bookmarking

The WOMMA blog points to Stylehive, a new social bookmarking community that aims to do for shopping and products what digg and Newsvine have done for news.

A Day of Acquisitions

Well, today is a busy one in both PR and PR measurement.

WOMMA Measuring Word of Mouth Conference

The Word of Mouth Marketing Association is holding a conference July 13 called “Measuring Word of Mouth.”

Evangelists generate revenue

We know the power of Word of Mouth already, many os us, but this is a great example.
From WOMMA: “…only five customer evangelists were responsible for generating $200,000 in sales (35-40% of its total revenue) for one liquor store in Chicago…

Blogs Now Part of the Marketing Strategy

If you want to gain a deeper understanding of the changing field of communication your blog exists in …

Context For Your Blog

If you want to gain a deeper understanding of the changing field of communication your blog exists in, take a look at the presentations from WOMMA Summit 2005. The focus is obviously word-of-mouth marketing, and blogs are just one tool from that perspective. But many of the speakers did talk about blogs as part of their strategies.