WebProNews

Social Media Marketing Not Working on Women

A study from ad:tech Chicago and Q Interactive's "Women Channel" found that women don't seem to be incredibly influenced by social networks when it comes to purchasing decisions. In fact, 75% of the thousand women surveyed claimed that they were uninfluenced by these channels.

The Ever Changing Demographics Of Facebook

Question for you rock and roll historians: Do you remember Sammy Hagar (The Red Rocker prior to his days as the front man for Van Hagar Halen)? Do you remember the song that made him just famous enough to replace David Lee Roth? It was “I Can’t Drive 55”.

Older Women The 'Dominant' Demographic On Facebook

Yep, you read that headline right. According to MediaPost, women over the age of 55 are the fastest-growing user group on Facebook over the last three months.

Google Looks to Inspire Women Tech Leaders

Google is hosting a workshop for women engineers in an effort to reward female graduate students in computer science and provide inspiration for women to become "active participants and leaders in creating technology." Jessica Bagley at the Google Student Blog says it's part of Google's ongoing commitment to encouraging women to excel in computing and technology.

Women's Online Habits Study

Want to know how to reach female shoppers online? Well a recent study might just give you a bit more of an insight into how.A study by Microsoft with Ogilvy Chicago and Mindshare has given us some insight into the behavior of women online.Beth Uyenco, Global Research Director of Microsoft's Advertisers and Publisher Solutions explains more:

Is The Blogher Conference Sexist?

To those organizers I challenge them to look in the mirror and realize that you’ve now become the same evil and sexist pigs you started out with the goal of overcoming.

Yahoo Hopes Women Make New Site Shine

Yahoo Shine launched as the company reaches for attention from women amid a competitive web environment for the 25-54 female market.

Ads On Gaming Sites A Solid Way To Reach Some Women

Advertisers who are interested in women over the age of 45 should probably pay attention to new data from Dynamic Logic.  It doesn't touch on the usual suspects - clothing, jewelry, and whatnot - but instead suggests that gaming sites are a good way to reach this demographic.

Female Shoppers Look For Electronics Online

If you can do so without freaking her out, look at the nearest female.  Is she dripping with electronics gear?  New rumors indicate that women are buying more of the stuff, and may actually be buying more than men.

Women Make More Online Impulse Buys

Women, ages 45-54, are more likely than men of the same age to make an impulse buy online based on a limited time offer (55% versus 38%, respectively) according to a survey from GSI Commerce.