WebProNews

Yahoo Hopes Women Make New Site Shine

Yahoo Shine launched as the company reaches for attention from women amid a competitive web environment for the 25-54 female market.

Ads On Gaming Sites A Solid Way To Reach Some Women

Advertisers who are interested in women over the age of 45 should probably pay attention to new data from Dynamic Logic.  It doesn't touch on the usual suspects - clothing, jewelry, and whatnot - but instead suggests that gaming sites are a good way to reach this demographic.

Female Shoppers Look For Electronics Online

If you can do so without freaking her out, look at the nearest female.  Is she dripping with electronics gear?  New rumors indicate that women are buying more of the stuff, and may actually be buying more than men.

Women Make More Online Impulse Buys

Women, ages 45-54, are more likely than men of the same age to make an impulse buy online based on a limited time offer (55% versus 38%, respectively) according to a survey from GSI Commerce.

Google Wins Award For Its Treatment Of Women

Google is often recognized as being one of the world’s best places to work, and a new development won’t change that reputation; the search giant was, in fact, just recognized by the British Computer Society for its treatment of women in the IT Industry.

Like Adulterous Women? Google Can Help

Google makes what you might call "moral" judgments with whom is expressly forbidden from advertising on its network. Adultery, though, is apparently not a topic the company will take a stance against.

Black Friday Website Visitors Mostly Women

The droves of Black Friday shoppers are just warming up. Last week, traffic to websites specifically dedicated to America's Other Holiday was up 145 percent, dominated by new visitors and young women.

SES - Lee's Final Wrap Up

I would have to say SES San Jose 2007 turned out to be a pretty good conference. With a HUGE thanks to the TopRank Blogging Team (LtoR: Dana Larson, Melinda Cayetano, Thomas McMahon and Mike Yanke), we were able to cover 26 sessions, publish nearly 500 photos and 7 video interviews.

SES - TopRank Day 1 Wrap Up

If you see these smiling faces at SES, be sure to say hello!

SES - Women in Search Luncheon

TopRank’s Melinda Cayetano and Dana Larson attended the Women in Search Luncheon with over 50 in attendance.