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WoM Marketing
Using WoM to Create Buzz
By Janet Meiners - Tue, 12/18/2007 - 5:22pm.
“There is only one thing worse than being talked about, that is not being talked about” -Oscar Wilde Yesterday I heard Andy Sernovitz speak about word of mouth marketing – one of the most imaginative ways to attract customers. Just like we want to be friends with and around people we like, we buy from companies we like.
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