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WoM Articles

Using WoM to Create Buzz

“There is only one thing worse than being talked about, that is not being talked about”
-Oscar Wilde

Yesterday I heard Andy Sernovitz speak about word of mouth marketing – one of the most imaginative ways to attract customers. Just like we want to be friends with and around people we like, we buy from companies we like.

PubCon – WoM Marketing
Word of mouth marketing is one of the most effective and long lasting techniques for increasing traffic to a web site. This session will detail effective word of mouth marketing campaigns and how to integrate them into your online advertising mix.

WoM the Most Influential for B2B Execs

Over at eMarketer, they’ve compiled some recent reports that suggest executives in business to business industries rely heavily on referrals and word of mouth, when making buying decisions.