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Wispa
Facebook's Power Studied
By Doug Caverly - Thu, 09/06/2007 - 5:22pm.
By spending time on Facebook, a person might hope to find a friend, a significant other, or even a job. I can accept that. What’s surprising is the power the social network wields over things like candy companies and banks.
Facebook Campaign Saves Departed Candy Bar
By Doug Caverly - Mon, 08/20/2007 - 2:07pm.
I’ve often had to raise an eyebrow at Facebook’s “cause” groups - African warlords aren’t going to chill out just because a bunch of college kids tell them to. Odds are excellent that no warlords will even read the students’ pleas. But Cadbury apparently heard - and listened - to demands for the Wispa candy bar’s return.
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