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Widipedia
The McDonaldization Of The Internet
By Jason Lee Miller - Thu, 03/27/2008 - 12:31pm.
A new report from Hitwise highlights a trend that matches what's going on in the brick-and-mortar world: The mainstreaming of everything. It also shows that Internet users value what they perceive as authority websites, and that perception is a collective one—or if you prefer, a brand on the collective psyche.
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