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From Linkbaiting To Widgetbaiting

The concept of linkbaiting has heretofore been an abstract one. Nick Wilson, CEO and senior strategist for social media marketing agency ClickInfluence, is one of the biggest proponents of the strategy while admitting it's "not an exact science." But maybe this year it will become more tangible with the advent of Linkbait 3.0, or as Wilson calls it, "widgetbaiting."