WebProNews

Marketing & White Paper Revelations

White papers continue to reign as the supreme source of information for technology professionals, however many businesses are sorely missing the mark. These are some of the key take home messages of a new study by CMO Council and TechTarget, entitled Technology Buying and Media Consumption Benchmarking Survey.

Lessons From a Well-Crafted White Paper

If you write white papers, you will want to take note of what I am about to say. Every once and a while I come across a simply excellent white paper.

Will Blogs Replace White Papers?

Blogs are bringing about changes in the way we live, the way we buy, the way we interact; giving a chance to speak and be heard to millions who would not otherwise bother giving their opinion in mainstream media.

White Papers, Lead Generation - Key for BtoB Marketers

Complex sales cycles make the development of multi-modal marketing strategies critical.

Prevent Prospects From Wasting Your Marketing Dollars

To deal with sales-resistant prospects, many B2B companies use white papers as part of their marketing mix. Generally, this type of report -- which ranges from 5, 10, 15 pages or more -- provides a case study of how your product or service solved a customer's problem.

Using White Papers for Lead Generation

Michael Stelzner wrote a solid overview article in MarketingProfs this week titled, "How White Papers Can Turbo-Boost Your Lead-Generation Campaign."

IT Marketing Secrets on Seminars and White Papers

In order to sell a solution, you have to build awareness that there is a problem. Once you have built that awareness, you need to build awareness that your firm can solve that problem.