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Google Has A New ‘Guide To Keywords’ Google Has A New ‘Guide To Keywords’

Google has released a new “guide to keywords” for AdWords advertisers. It includes best practices for keyword targeting in search campaigns. “As people search for things on Google, advertisers target those searches, or queries, using keywords,” says Matt Lawson, Director …

The Future of Wearable Electronics Predicted in White Paper The Future of Wearable Electronics Predicted in White Paper

For almost one year now, tech companies and clothing companies alike have been debuting their new smart watches or wristbands. These companies are betting on wrist-wear as the next big growth market in tech. At the same time, industry watchers …

Cerius Puts Out “CEO Check List” White Paper Series Cerius Puts Out “CEO Check List” White Paper Series

Cerius, this month, published a series of white papers aimed at CEOS, forcing them to ask themselves questions about their operations, finances, marketing and sales. “Every CEO I know is constantly looking for fresh ideas that can help business performance,” …

LinkedIn Tries New Way Of Connecting Companies, Users
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When someone clicks on an ad, well . . . we all know he or she’s not exactly making a binding show of interest.  When someone tries to read a 10,000-word nonfiction text document, on the other hand, he’s committing a fair amount of time to the author.  So LinkedIn is implementing the somewhat clever idea of making white papers act as ads.

Marketing & White Paper Revelations

White papers continue to reign as the supreme source of information for technology professionals, however many businesses are sorely missing the mark.

These are some of the key take home messages of a new study by CMO Council and TechTarget, entitled Technology Buying and Media Consumption Benchmarking Survey.

Lessons From a Well-Crafted White Paper

If you write white papers, you will want to take note of what I am about to say.

Every once and a while I come across a simply excellent white paper.

Will Blogs Replace White Papers?

Blogs are bringing about changes in the way we live, the way we buy, the way we interact; giving a chance to speak and be heard to millions who would not otherwise bother giving their opinion in mainstream media.

White Papers, Lead Generation – Key for BtoB Marketers

Complex sales cycles make the development of multi-modal marketing strategies critical.

Prevent Prospects From Wasting Your Marketing Dollars

To deal with sales-resistant prospects, many B2B companies use white papers as part of their marketing mix. Generally, this type of report — which ranges from 5, 10, 15 pages or more — provides a case study of how your product or service solved a customer’s problem.

Using White Papers for Lead Generation

Michael Stelzner wrote a solid overview article in MarketingProfs this week titled, “How White Papers Can Turbo-Boost Your Lead-Generation Campaign.”

IT Marketing Secrets on Seminars and White Papers

In order to sell a solution, you have to build awareness that there is a problem. Once you have built that awareness, you need to build awareness that your firm can solve that problem.