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All Posts Tagged Tag: ‘white papers’

5 Tips For Writing A Better White Paper

Whether you’re seasoned at creating white papers, or getting started on your first one, it doesn’t hurt to step back and think about some of the basics of what you need to do to make a white paper work. With that, here are some basic tips that should not be overlooked. 1. Make it informative rather than promotional. A paper …

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Google Has A New ‘Guide To Keywords’

Google has released a new “guide to keywords” for AdWords advertisers. It includes best practices for keyword targeting in search campaigns. “As people search for things on Google, advertisers target those searches, or queries, using keywords,” says Matt Lawson, Director of Performance Ads Marketing at Google. “The relationship between queries and keywords is at the heart of search advertising with …

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The Future of Wearable Electronics Predicted in White Paper

For almost one year now, tech companies and clothing companies alike have been debuting their new smart watches or wristbands. These companies are betting on wrist-wear as the next big growth market in tech. At the same time, industry watchers and analysts are looking for smart watches to be the vanguard of a coming wearable electronics revolution that will change …

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Cerius Puts Out “CEO Check List” White Paper Series

Cerius, this month, published a series of white papers aimed at CEOS, forcing them to ask themselves questions about their operations, finances, marketing and sales. “Every CEO I know is constantly looking for fresh ideas that can help business performance,” said CEO Pamela Wasley. “Sometimes a key insight is gained from asking just the right question. Other times a good …

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