CNET’s Elinor Mills reports on a Nielsen//NetRatings and WebVisible study today that indicates that a whopping 92% felt that receiving local business ads on their cell phones would be “irritating.” This doesn’t bode well for mobile marketers, many of whom are hoping to bank on the hyper local third screen.
Other key (non-mobile-related) findings:
The investments made by search companies into local search have been rewarded with extremely satisfied visitors, who become customers converting offline.
Newspaper publisher McClatchy Company and local online ad tech firm WebVisible have deployed SearchMax at The Miami Herald as a follow up to its deployment at the Star Tribune in Minneapolis-St. Paul.
The McClatchy Company newspaper publishers will partner with WebVisible to add local online search advertising products to the offerings available from its sales force to advertisers.
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