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McClatchy Taps WebVisible For Online Marketing
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Newspaper company McClatchy said today it is rolling out WebVisible’s online marketing platform to all 29 of its U.S. markets in an effort to boost advertising revenue.

WebVisible says its platform will give McClatchy’s local advertisers a better way to get found in newspaper listings, newspaper websites, search engines, or via mobile phones or navigation devices.

Is it Time to Rethink Mobile Marketing?

CNET’s Elinor Mills reports on a Nielsen//NetRatings and WebVisible study today that indicates that a whopping 92% felt that receiving local business ads on their cell phones would be “irritating.” This doesn’t bode well for mobile marketers, many of whom are hoping to bank on the hyper local third screen.

Other key (non-mobile-related) findings:

WebVisible Sees Much Local Search Love

The investments made by search companies into local search have been rewarded with extremely satisfied visitors, who become customers converting offline.

Miami Herald Taps SearchMax For Ads

Newspaper publisher McClatchy Company and local online ad tech firm WebVisible have deployed SearchMax at The Miami Herald as a follow up to its deployment at the Star Tribune in Minneapolis-St. Paul.

McClatchy Will Offer Local SEM

The McClatchy Company newspaper publishers will partner with WebVisible to add local online search advertising products to the offerings available from its sales force to advertisers.