All Posts Tagged Tag: ‘webspam’

Google Notifies Webmasters Of Manual Actions Regarding ‘Spammy Structured Markup’

Google wants you to use structured data markup on your site to give it better information, and help it make more compelling search results. “If Google understands the markup on your pages, it can use this information to add rich snippets and other features to your search result,” the company explains. “For example, the search snippet for a restaurant might …

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The Latest From Google On Guest Blogging

The subject of guest blogging has been coming up more and more lately in Google’s messaging to webmasters. Long story short, just don’t abuse it. Matt Cutts talked about it in response to a submitted question in a recent Webmaster Help video: He said, “It’s clear from the way that people are talking about it that there are a lot …

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Google Goes After Yet Another Link Network

Earlier this month, Google revealed that it would be cracking down on more link networks, following a larger trend that has been taking place throughout the year. Google’s Matt Cutts hinted on Twitter that Google was taking action on the network Anglo Rank. "There are absolutely NO footprints linking the websites together" Oh, Anglo Rank. — Matt Cutts (@mattcutts) December …

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Google Gives Advice On Speedier Penalty Recovery

Google has shared some advice in a new Webmaster Help video about recovering from Google penalties that you have incurred as the result of a time period of spammy links. Now, as we’ve seen, sometimes this happens to a company unintentionally. A business could have hired the wrong person/people to do their SEO work, and gotten their site banished from …

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Did Google Give Webmasters What They Need This Time?

Webmasters, many of which have businesses that rely on search rankings, have been wanting Google to do more to communicate with more specificity what is hurting their sites in Google search rankings. The search engine can’t seem to do enough to please everybody, but it does continue to launch tools and resources. Is Google doing enough to communicate issues it …

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Here’s A New Google Video About Hidden Text And Keyword Stuffing

Okay, one more. Google cranked out seven new Webmaster Help videos feature Matt Cutts (and in some cases, other Googlers) talking about various types of webspam. So far, we’ve looked at three videos about unnatural links, one about thin content, one about user-generated spam and one about pure spam. You can find them all here. Finally, on to hidden text …

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If Google Has Accused Your Site Of ‘User-Generated Spam,’ You’ll Want To Watch This Video

Google pumped out a batch of new videos about webspam via its Webmaster Help YouTube channel. You can find others from the series here. We just looked at one about the “pure spam” manual action label. This one is about “user-generated spam”. User-generated spam could include forum spam, spammy user profiles, spammy blog comments, spammy guestbook comments, etc. “The good …

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Google’s Cutts Explains The ‘Pure Spam’ Manual Action Label

Google has put out a series of videos discussing various forms of webspam. You can see others from the series here. In this one, Google’s Matt Cutts explains the “Pure Spam” manual action label. This basically includes scraping, cloaking and automated black hat drivel. This kind of spam is the vast majority of the sites Google takes action on, Cutts …

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…And Here’s One More Video Of Matt Cutts Talking About Unnatural Links

Google has put out a new group of videos about various webspam topics. Three of these are specifically about unnatural links. Here’s one on unnatural links from your site, and here’s one on unnatural links to your site. While both of these videos featured Matt Cutts with other Googlers, this one is just Cutts himself talking about unnatural links and …

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For Better Or Worse, A Lot Of Change Is Coming To Google SEO

Google has a lot of stuff in the works that will have a direct impact on webmasters and the search engine optimization community. In a seven-minute “Webmaster Help” video, Google’s Matt Cutts (sporting a Mozilla Firefox shirt), ran down much of what Google’s webspam team has planned for the coming months, and what it all means for webmasters. It involves …

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Matt Cutts: Panda Update Coming Friday, ‘Big’ Penguin Update Later This Year

According to Google webspam head Matt Cutts, we can expect the next Panda refresh to occur within the next few days. Speaking at the SMX conference, Cutts said that the next Panda update will take place this Friday, March 15th or by Monday, March 18th at the latest. The last Panda update rolled out on January 22nd, and Google said …

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Matt Cutts Talks About Fighting Webspam Around The World

Google put out a new Webmaster Help video today. This time Matt Cutts talks about the company’s efforts to fight webspam on a global scale, as opposed to just in the U.S. and in English. The video was a response to the user-submitted question: Europe is small compared with USA, so will Google get a webspam team for smaller markets? …

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Spinfographics: When Will Google Crack Down On Infographic Spam?

Infographic spam may soon take its rightful place in the grand lineage of splogs, duplicate-content articles and mass directory submissions. Spinfographics. Get ready, because they about to flood the Internet. You never heard of “spinfographics” before? It means, well, if you know what a splog is, you will probably understand exactly what a spinfographic is. If, not we had best …

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Matt Cutts: Here’s How To Expose Your Competitors’ Black Hat SEO Practices

Google’s Matt Cutts put out a Webmaster Help video discussing how to alert Google when your competitors are engaging in webspam and black hat SEO techniques. The video was in response to the following user-submitted question: White hat search marketers read and follow Google Guidelines. What should they tell clients whose competitors use black hat techniques (such as using doorway …

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Google’s Amit Singhal: Penguin A Success

Early this morning, Google Fellow Amit Singhal was interviewed by Danny Sullivan at Chris Sherman on stage at SMX London, the sister conference of Search Engine Land. Singhal discussed a variety of Google search-related topics. We were hoping to get a some in depth discussion about Google’s recent Penguin update, but apparently that wasn’t a major point of conversation. Daniel …

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What If The Google Penguin Update Inadvertently Killed The Web As We Know It?

Note: Perhaps the headline of this article is a little sensational, but don’t overlook the “what if” part. I’m not suggesting Google has some plot to kill the web. However, many businesses rely on Google and people are freaking out about backlinks. Some are going so far as to threaten legal action if links are not removed. Links. If such …

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Gooey Search: Kickstarter Project Claims To Be Google On Steroids (With Privacy)

There’s an interesting Kickstarter project called Gooey Search, which bills itself as “Google on Steroids with Privacy”. It was developed by a small software company called Visual Purple. The tool comes in the form of an iPad app, as well as a Firefox add-on. I would assume it would be expanded to other platforms, should it reach its funding goal. …

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Matt Cutts Shares Something You Should Know About Old Links

Google’s Matt Cutts has put out a new Webmaster Help video discussing something that’s probably on a lot of webmasters’ minds these days: what if you linked to a good piece of content, but at some point, that content turned spammy, and your site is still linking to it? In light of all the link warnings Google has been sending …

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Comment Spammers: These Links Are Not Helping You

In light of Google’s Penguin update, it seems like a good time to suggest that you don’t spam blog comments. Even if you’re not technically spamming, and are leaving semi-thoughtful comments (but your ultimate goal is to get a link), it’s very likely that the blog you’re commenting on implements the nofollow attribute on comment links, which keeps the links …

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The Blurry Lines Of Google’s Paid Links Policy

As you probably know, Google isn’t a fan of people paying for links that pass PageRank. It’s considered to be a manipulation of search results and a violation of Google’s quality guidelines, which are the focus of Google’s Penguin update. It’s interesting that there seem to be exceptions to the rule, such as a directory like Best Of The Web, …

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Google Penguin Update Punishes WordPress Theme Creators?

James Farmer at WPMU.org wrote a very interesting Penguin-related article, which doesn’t make the update look too great, despite its apparently honorable intentions. The update hit WPMU.org, sending it from 8,580 visits from Google on one day pre-Penguin to 1,527 a week later. Farmer shares an Analytics graph illustrating the steep drop: Farmer maintains that WPMU.org engages in no keyword …

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SEOmoz Takes On Webspam With Ambitious Project, Talks Penguin Update

SEOmoz is working on a new spam research project aimed at classifying, identifying and removing (or at least limiting) the link juice that spam pages and sites can pass – a pretty ambitious goal, to say the least. Can SEOmoz do this better than Google itself? CEO Rand Fishkin announced the project on Google+ Monday evening, acknowledging that his company …

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Google Penguin Update Recovery: Matt Cutts Says Watch These 2 Videos

Danny Sullivan at Search Engine Land put up a great Penguin article with some new quotes from Matt Cutts. We’ve referenced some of the points made in other articles, but one important thing to note from the whole thing is that Cutts pointed to two very specific videos that people should watch if they want to clean up their sites …

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Google Penguin Update: Google Granted Another Possibly Related Patent

Google released the Penguin update a couple weeks ago, in an effort to rid its search engine results of webspam. The update targeted the kinds of things Google has always tried to rid its results of, but the update is supposed to make Google algorithmically better at it. That, combined with the ever-refreshing Panda update, could go a long way …

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Google Penguin Update: Report Spam With Google Docs

You can learn a lot of little helpful tidbits by listening to what Googles head of webspam has to say, and lucky for webmasters, he’s always saying through various channels on the web. This includes YouTube videos, his blog, Google+, Twitter, Google’s official blogs and various forums and comments threads. In case you wondering, according to Cutts (talking on Twitter), …

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Google Penguin Update Recovery: Getting Better At Keywords

Last week, Google unleashed its Penguin update upon webmasters. The update, as you may know, was designed to decrease the rankings of sites engaging in black hat SEO tactics and webspam. One of the classic black hat tactics is keywords stuffing, so if you’ve been doing this and getting away with it in the past, there’s a good chance the …

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Recovering From Google’s Penguin Update

First, before you start your campaign for Penguin recovery, you should probably determine whether you were actually hit by the Penguin update, or by the Panda update (or even some other Google algorithm change). Shortly after the Penguin update rolled out, Google’s Matt Cutts revealed that Google had implemented a data refresh for the Panda update several days earlier. This …

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Reconsideration Request Tips From Google [Updated]

If you think you’ve been wrongfully hit by Google’s Penguin update, Google has provided a form that you can fill out, in hopes that Google will see the light and get your site back into the mix. The update is all about targeting those in violation of Google’s quality guidelines. It’s an algorithmic approach designed to make Google better at …

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Google Webspam Update: Where’s The Viagra? [Updated]

Update: Viagra.com is back at number one. As you may know, Google launched a new algorithm update, dubbed the Webspam Update. According to Google, it’s designed to keep sites engaging in black hat SEO tactics from ranking. The update is still rolling out, but it’s already been the target of a great deal of criticism. You can just peruse the …

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Google Webspam Update: “Make Money Online” Query Yields Less Than Quality Result

Update: It looks like the top result has been changed now. Google announced a big algorithm change called the Webspam update. It’s in the process of rolling out, and is designed to penalize sites engaging in black hat SEO – activities that are direct violations of Google’s quality guidelines. In theory, it sounds like a good idea, but users are …

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