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WebProNews Articles

What
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Isn’t there something just inherently ‘Internet-y’ in speculating about what the future will bring? Personally, I always enjoy chatting with smart web-savvy internet folks about where we are headed with ‘this’ or ‘that’ in the future.

At SMX Advanced in Seattle this year I asked Rebecca Lieb about what she is reading in the tea leaves insofar as search is concerned. Here are a few key concepts I considered the big takeaways from the discussion.

Fear and Advertising – Are you Scared Yet?
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WebProNews discussed fear and advertising with Steve Hayden, Vice Chairman of Ogilvy Worldwide. There is a lot of fear currently as we’re going through what Hayden calls "the biggest transition in advertising since the advent of television." What are your biggest fears in advertising? Please share.

Twellow Gets a Makeover
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Twellow has undergone a big redesign, and now has a cleaner look with a convenient tabbed browsing format.

If you are unfamiliar with Twellow, think about it as a yellow-pages service for finding people on Twitter.  You can search for things or browse the directory to find people who tweet about the topics you are interested in. This is a WebProNews service.

Top 25 Things You Loved to Talk About in 2008
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I’ve always felt that comments have the ability to enhance articles, as they expand the conversation and often provide more thoughtful insight into the topic being written about. Of course this is not always true. There is plenty of spam, and always a fair amount of unconstructive criticism, name calling, and general ugliness. But it’s a small price to pay for making content more community-driven, which still overall, I feel is more useful to the end-user in the long run.

Check Your Pulse with Twellow

Our own Twellow service, which serves as something of a yellow pages directory for Twitter, has added a new feature called "Twellow Pulse." It is designed to give you an idea of the status, or "pulse", of what’s going on at any given time within each its categories. Twellow Pulse does the following:

WebProNews Knows How to Have a Good Time
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We at iEntry (publishers of WebProNews) had our big party day for the fall season the other day. This is something we do twice a year (three if you count the Christmas Party). In the spirit of camaraderie, the staff of iEntry get together and go out for a night on the town (of Lexington, KY). We generally start at the racetrack and then head off for some dinner and barhopping.

Why Can’t a Directory Be a Directory?
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Web directories don’t exactly have the reputation of being helpful resources for finding information. Most have become endless pits of links, and wading through them to find anything useful is next to impossible.

Then there are the human-edited ones that tend to be more useful, but are aimed more at the submitter promoting their business than they really are towards the user who is there to find information. Often times these directories offer paid links, further proving that they are really there for promotional purposes.

Zune Software Download Now Available!
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Hey Everyone, The Zune Software is currently up on Zune.net.

» You can find the software HERE. System Requirements

Google Scrubs SubDomains
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I had a chance to catch up with Matt Cutts and Vanessa Fox last week at the Las Vegas Pubcon. We talked about a variety of things – from the hacking of someone’s out of version WordPress blog to the recent PageRank updates at Google. One of the more recent and perhaps lesser-publicized changes we discussed however was Google’s recent decision to change the way they handle content on subdomains. You can find our video interview on the WebProNews Video blog incidentally.

SMX Rewind

So much covered, seen and happened in just two days. From FaceBook to Wikipedia and everything about social media in between. Finally, we wind up and take a dekko at all that we and everyone else from the SEM community have covered:

SMX: Social Media Marketing And Evangelism

Most marketers are interested in promoting their products or services, not themselves. 

But when dealing with social media marketing, it’s often best if marketers come out and interact with potential customers.

SMX: Care And Feeding Of Social Networkers

"Effectively Leveraging Social Networking" panelists at SMX Social Media in New York suggested an attentive approach to attracting visitors from those sites.

Exclusive: Miss America Talks Net Safety

Miss America is taking steps to keep kids safe on the Internet with a new web browser designed especially for kids. Miss America, Lauren Nelson, spoke exclusively in a video interview with WebProNews about the launch. The browser is a partnership with the Children’s Educational Network.

PayPal, Yahoo, Expand Phishing Net
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Earlier today Yahoo, eBay and PayPal announced that they were partnering to protect users from phishing scams, with technology developed by Yahoo called DomainKeys.

Podcast Expo: Where’s The Host Connection?

Jim Louderback walked away from PC Magazine to helm Revision3 for Kevin Rose. He provided a keynote address at the Podcast and New Media Expo where he mentioned the importance of a host for a show.

Podcast Expo: The Secret To Stardom

Franklin McMahon brought his session attendees at the Podcast and New Media Expo a selection of tips to help them make the most of their podcasting efforts.

Podcast Expo: Capturing An Audience

Podcasts can be cool, but “cool” isn’t necessarily enough to attract new customers or increase your profits.  So Eric Schwartzman, iPressroom’s founder and chairman, gave relevant advice in a session called “Attracting/Growing Your Audience.”

Trutap To Enter Mobile Networking Market

I remain wary of itty-bitty screens, but another social network designed for the mobile market is reportedly ready to emerge.  This one’s name is Trutap.

CBS Just Can’t Get Along with Bloggers?
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It was bloggers who forced CBS Evening News anchor Dan Rather into early retirement, and yet CBS – at least somebody there – is still being condescending towards the new media.

Is Google Hitting Directory Links?
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Algorithmic flux or selective penalization? Nobody’s sure and nobody that can answer is talking so far, but paid link directories have been plummeting in Google search results. Many are not ranking for their own business name, according to reports, even though webmasters have not received penalty notices.

SES – TopRank Day 1 Wrap Up
If you see these smiling faces at SES, be sure to say hello!

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