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Google: Page Speed May Become a Ranking Factor in 2010
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Over the course of 2009, a consistent theme that Google has been involved with is that of speed. In announcement after announcement, Google has talked about the importance of speed on the web, and how the company wants to do everything it can to make the web a faster place. Has it occurred to you that how fast your page loads may have a direct effect on how your site ranks in Google?

8 Reasons You Need to Stop Ignoring Twitter
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There have been many articles written about why to use Twitter, and we’ve certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter’s place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.

Wolfram Alpha Open to Other Bing-Like Conversations
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As I’ve noted in the past, Wolfram Alpha, the much-hyped search computation engine that was supposed to be the future of search hasn’t exactly set the world on fire. As of November, Compete data indicates it was receiving under 300 thousand unique visitors in the US. To put that into perspective, Ask.com had over 41 million.

10 Search Topics That Require Further Discussion
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The search industry has changed a lot since it was conceived years ago. The rate of change shows no signs of slowing down either. That’s one reason why it pays to keep up with the current trends and discussions surrounding the industry. One way to do this is through attending conferences. WebProNews attended and covered Search Engine Strategies in Chicago this week, and we’ve put together ten selections that can help you learn a thing or two for your own search engine marketing endeavors.

New Details on Google Caffeine Update
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Update 2:  Matt Cutts gave WebProNews another exclusive interview, in which he gave some more details about Caffeine (among other things. It’s only hitting one data center before the holidays, and it isn’t even live quite yet. Google will roll it out to more data centers in January.

 

 

Consumers Are Looking for Offers on Social Networks
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Razorfish has released a wealth of interesting data about consumer online behavior, and a good deal has to do with social media and brand interaction. For those struggling to find the right use of social networks for their business, the data is worth paying attention to.

The data is based on a survey of 1,000 consumers in the US, about half male and half female. They cover four major age groups and 10 major cities.

Why British Singer Matt Goss Likes Twittering with Fans
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Do you know who Matt Goss is? If you’re an American, there’s a good chance that you don’t. Still, in some places, like his British homeland, he is a star. He’s sold 16 million records with his group Bros, which also featured his twin brother Luke. He’s been making records for about 20 years.

Why Actor Kevin Pollak Prefers the Online Medium
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Kevin Pollak, who even if his name doesn’t ring a bell, you’ve likely seen before. He’s a comedian, as well as an actor. He’s played in movies alongside Denzel Washington, Bruce Willis, Kiefer Sutherland, Tom Cruise, Tom Hanks, Robert De Niro, Sharon Stone, Jonn Candy, and others.

Considering Social Network Audience Differences

As you’re probably aware, many business owners and managers are hesitant to integrate social media into their business strategies. If you are one that does look for ways to use it, however, you may want to consider how you are using individual social networks.

How Social Media is Changing Charity

Social media provides a great deal of tools and opportunities for reaching the masses, which makes for some ideal ways of marketing a business. The marketing potential of social media also means great things for charitable causes.

The emergence of social media has opened up a lot of doors for getting messages out there and spread wider than was ever possible before. What better way is there to find people who care about a specific cause and call upon them to take action? You’ve got Facebook, Twitter, YouTube, MySpace, blogs, and countless other platforms.

Picking Your Online Reputation Battles
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Part of managing your online reputation involves your strategy for handling the negative commentary that you acquire. If you write articles on the Internet, use Facebook, Twitter, or other social media outlets, or simply have a prodcut that people talk about, there is a very good chance you will encounter comments somewhere on the web that are less than favorable.

Yahoo Shutting Down Paid Inclusion
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Yahoo is discontinuing its paid inclusion service, Search Submit. This was revealed at the iProspect/Range Online Media Client Summit on a panel moderated by Danny Sullivan. Sullivan’s Search Engine Land received the following statement from Yahoo:

Matt Cutts Talks Google Caffeine Update
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Update: Hear what Matt Cutts has to say about Caffeine in this exclusive interview with WebProNews:

StumbleUpon Can Get You Big Traffic and Lots of Links
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Facebook and Twitter have both been proven to be valuable sources of traffic to many sites, but another potential source that you might be overlooking is StumbleUpon. It is true that in the past, StumbleUpon has been presented as a traffic tool, but the results weren’t always what webmasters and marketers had hoped for.

Distinguish Yourself From the Competition
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We generally hear from the search engines that having a good product will usually lead to your ranking better. This is kind of what Laura Lippay, Director of Technical Marketing at Yahoo discussed with WebProNews at the SMX Advanced conference this week. What tactics do you use to outrank your competitors? Tell us about them.

What Ingredients Are in Your Keyword Research Recipe?
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At the SMX Advanced conference in Seattle this week, WebProNews discussed keyword research with nFusion‘s Taylor Pratt. He discusses his "recipe" for it. Do you have a keyword research recipe? Tell us about your ingredients.

Juice Up Your PPC Quality Score from the Get Go
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Abby Johnson of WebProNews had a nice chat with FindMeFaster’s Matt Van Wagner about PPC campaign strategies and ad copy at the SMX Advanced conference in Seattle this week. For one, they discussed how to get a good quality score right from the beginning. Talk about your strategies for achieving a good quality score.

Are Those Old Keywords Still Performing?
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WebProNews is of course attending the SMX Advanced conference in Seattle, and Abby Johnson spoke with Christine Churchill, President of KeyRelevance, about the effect the economy has had on keyword usage. Have you noticed differences in keyword trends? Share your experiences here.

Things a Lot of SEOs are Missing
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Bruce Clay, who has been in the search engine optimization game since 1996 (before Google), sat down with WebProNews to discuss how the search industry has evolved over the years. Discuss search industry changes with WebProNews readers.

Google, Yahoo & Microsoft Interviews to Come
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The SMX Advanced conference is coming up next week in Seattle, Washington. It will take place on June 2nd and 3rd, and WebProNews will be there to cover it both days.

A Less Familiar Corner of Social Networking

We all know that social networking is where it’s at these days, but it’s not all about the ones everybody knows – the Facebooks, the MySpaces, the Twitters, etc. At the recent Social Media Club gathering in Louisville, Chris Brogan discussed what he calls "velvet rope" social networks. Have you ever participated in an exclusive social network? Discuss your experience.